Job Description
JOB PURPOSE
• Responsible for brand management for Hospital BU (Neighboring markets), that maximizes patient impact and deliver against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. Business sub-segment is a geography, brand or portfolio that is managed as part of a broader acountability owned by a CBL.
• Manages a sub-segment of the category.
• Owns the budget and execution of programs part of the tactical plan.
Position Responsibilities
• Provide local insights and brand feedback to Brand Lead / Category Lead
• Lead Cross Functional Team to drive brand/portfolio objectives
• Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
• Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
• Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc)
• Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
• Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
• Forecast brand performance and track progress towards target
• Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads
• Cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
• Train Field Force on product positioning and prioritization
• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
Accountable
• Brand Plan: review of brand strategies by Sales/marketing/regulatory / legal
• Campaign Development: Select best fitting modules for country needs
• Promo Meetings: Manage compliance review of materials
Shared Accountability
• Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)
• Long-range forecasting (with the leadership team)
• Revenue adjustments, as needed (with the leadership team)
• Develop promotional meetings strategy and drive execution
• Validate brand-specific messages, design training (w/medical, regulatory)
• Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
Product Complexity
• Participates in Launch Strategies
• Designs and participates in growth product strategies
• Designs and drives strategies for foundational products
Experience & Skills required:
5-10 years of experience in brand management in Critical Care/ Super-specialty business
Experience of managing neighboring markets preferr
MBA in Marketing preferred.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
• Responsible for brand management for Hospital BU (Neighboring markets), that maximizes patient impact and deliver against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. Business sub-segment is a geography, brand or portfolio that is managed as part of a broader acountability owned by a CBL.
• Manages a sub-segment of the category.
• Owns the budget and execution of programs part of the tactical plan.
Position Responsibilities
• Provide local insights and brand feedback to Brand Lead / Category Lead
• Lead Cross Functional Team to drive brand/portfolio objectives
• Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
• Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
• Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc)
• Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
• Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
• Forecast brand performance and track progress towards target
• Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads
• Cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
• Train Field Force on product positioning and prioritization
• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
Accountable
• Brand Plan: review of brand strategies by Sales/marketing/regulatory / legal
• Campaign Development: Select best fitting modules for country needs
• Promo Meetings: Manage compliance review of materials
Shared Accountability
• Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)
• Long-range forecasting (with the leadership team)
• Revenue adjustments, as needed (with the leadership team)
• Develop promotional meetings strategy and drive execution
• Validate brand-specific messages, design training (w/medical, regulatory)
• Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
Product Complexity
• Participates in Launch Strategies
• Designs and participates in growth product strategies
• Designs and drives strategies for foundational products
Experience & Skills required:
5-10 years of experience in brand management in Critical Care/ Super-specialty business
Experience of managing neighboring markets preferr
MBA in Marketing preferred.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
💡 Quick Summary
Seeking a career-building opportunity? The Country Brand Manager |Neighboring Markets position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.