Job Description
Full job description
JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
Purpose of the role:
The Creative Content Strategist role will lead brand development and content marketing initiatives for commercial real estate assets. This role combines strategic brand thinking, creative content development, and marketing collateral expertise to create compelling brand narratives and deliver integrated marketing campaigns that drive business growth and market positioning.
This role is a fixed term 12 month contract.
Key Responsibilities:
Develop comprehensive brand strategies and positioning specifically for CRE properties and portfolios, understanding what differentiates assets in competitive markets.
Conduct thorough research to identify unique positioning opportunities that set properties apart, using data and market insights to inform strategic brand decisions.
Create detailed brand guidelines, messaging frameworks, and documentation that ensure consistent brand expression across all marketing touchpoints and materials.
Partner closely with clients and internal stakeholders to conduct needs analysis, translating business objectives into actionable marketing insights and strategies.
Own the complete production process from concept to delivery—managing timelines, approvals, and execution of high-impact marketing materials using both existing guidelines and agency partnerships.
Develop content strategies and narrative frameworks that directly support business development objectives and strengthen market presence for Property Management services.
Work collaboratively with national Marketing, Customer Experience, and leasing teams to drive new business acquisition across all sectors and service lines.
Lead with strong customer orientation, acting as an advocate for end users in both internal strategy discussions and external client conversations.
Monitor CRE trends, emerging technologies, and marketing best practices to identify content innovation opportunities across new platforms, formats, and communities.
Track campaign performance, analyse results, and present data-driven recommendations and learnings to clients and internal teams to continuously optimise approach.
Sound like you? This is what we're looking for:
The ideal candidate is a results-driven creative with the ability to drive end-to-end campaign development, implementation and measurement working across varied projects and multiple brands.
Qualification in design, communications, marketing or a related field
Experience creating, managing and distributing written and visual content across owned, earned and paid media channels
Superior written and verbal communications skills and attention to detail
Ability to turn ideas and themes into timely, relevant and contextual content
Experience with CMS platforms
Good time management skills and ability to manage conflicting priorities
What you can expect from us:
You’ll join an entrepreneurial, inclusive culture. One where the best inspires the best. Where like-minded people work naturally together to achieve great things.
As an organisation, we don’t just accept that we are a place of many different people, but we embrace it, we celebrate it, and we proactively support the needs that difference brings. JLL is committed to equal opportunity regardless of race, gender, age, ****** orientation or disability, and that is why, for more than a decade, we continue to rank among the World’s Most Ethical Companies.
Join JLL and embark on a journey where your skills, ideas, and contributions will be valued, and your career will be nurtured and advanced. Together, let's shape a brighter future for our clients, ourselves, and our global team.
ECREQ495164
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
Purpose of the role:
The Creative Content Strategist role will lead brand development and content marketing initiatives for commercial real estate assets. This role combines strategic brand thinking, creative content development, and marketing collateral expertise to create compelling brand narratives and deliver integrated marketing campaigns that drive business growth and market positioning.
This role is a fixed term 12 month contract.
Key Responsibilities:
Develop comprehensive brand strategies and positioning specifically for CRE properties and portfolios, understanding what differentiates assets in competitive markets.
Conduct thorough research to identify unique positioning opportunities that set properties apart, using data and market insights to inform strategic brand decisions.
Create detailed brand guidelines, messaging frameworks, and documentation that ensure consistent brand expression across all marketing touchpoints and materials.
Partner closely with clients and internal stakeholders to conduct needs analysis, translating business objectives into actionable marketing insights and strategies.
Own the complete production process from concept to delivery—managing timelines, approvals, and execution of high-impact marketing materials using both existing guidelines and agency partnerships.
Develop content strategies and narrative frameworks that directly support business development objectives and strengthen market presence for Property Management services.
Work collaboratively with national Marketing, Customer Experience, and leasing teams to drive new business acquisition across all sectors and service lines.
Lead with strong customer orientation, acting as an advocate for end users in both internal strategy discussions and external client conversations.
Monitor CRE trends, emerging technologies, and marketing best practices to identify content innovation opportunities across new platforms, formats, and communities.
Track campaign performance, analyse results, and present data-driven recommendations and learnings to clients and internal teams to continuously optimise approach.
Sound like you? This is what we're looking for:
The ideal candidate is a results-driven creative with the ability to drive end-to-end campaign development, implementation and measurement working across varied projects and multiple brands.
Qualification in design, communications, marketing or a related field
Experience creating, managing and distributing written and visual content across owned, earned and paid media channels
Superior written and verbal communications skills and attention to detail
Ability to turn ideas and themes into timely, relevant and contextual content
Experience with CMS platforms
Good time management skills and ability to manage conflicting priorities
What you can expect from us:
You’ll join an entrepreneurial, inclusive culture. One where the best inspires the best. Where like-minded people work naturally together to achieve great things.
As an organisation, we don’t just accept that we are a place of many different people, but we embrace it, we celebrate it, and we proactively support the needs that difference brings. JLL is committed to equal opportunity regardless of race, gender, age, ****** orientation or disability, and that is why, for more than a decade, we continue to rank among the World’s Most Ethical Companies.
Join JLL and embark on a journey where your skills, ideas, and contributions will be valued, and your career will be nurtured and advanced. Together, let's shape a brighter future for our clients, ourselves, and our global team.
ECREQ495164
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
💡 Quick Summary
Seeking a career-building opportunity? The Creative Content Strategist position is now open for candidates interested in the Media & Communication sector. This role in Brisbane offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.
