Job Description
Location: Toronto, ON (On-Site + Travel Required)
Job Type: Part-Time (High Growth Role | Path to Full-Time Leadership)
About The Media Firm.
The Media Firm. is a Toronto-based content marketing agency specializing in high-performing construction and real estate content for premium brands across the Greater Toronto Area. We work with custom home builders, contractors, interior designers, and luxury real estate professionals on a retainer basis, focusing on long-term brand growth, consistency, and performance.
In addition to client work, we operate a growing luxury real estate media platform with strong audience reach and deep industry relationships. This platform drives brand exposure, partnerships, and expansion opportunities.
We are now entering a growth phase focused on:
Higher content standards
Original content series
Stronger content systems
Expansion across Canada and eventually the U.S.
This role is critical in helping us execute at that level.
Role Overview
This is a creative leadership + execution role.
You will be responsible for:
Leading content direction across client accounts and internal brands
Managing and guiding the content team
Executing content when needed (shooting, directing, overseeing production)
This is a player-coach role:
You lead the team
But can step in and execute when necessary
You will work closely with the CEO, who leads:
Client acquisition
Partnerships
Vision and direction
Your role is to:
Translate that vision into high-quality, consistent, and scalable content execution
Content Focus
~60% Construction content
~40% Real Estate content
Clients are primarily:
Custom home builders
Contractors
Interior designers
Luxury real estate professionals
Core Responsibilities
Creative Direction & Client Content Strategy
Lead content direction across all client accounts
Ensure each client has a clear:
Content strategy
Direction
Execution plan
Maintain consistency and quality across all deliverables
Align content with client goals, brand, and audience
Content Strategy (Short-Form + Long-Form)
Develop and execute content marketing strategies
Structure content across:
Short-form (Reels, TikTok, Shorts)
Long-form (YouTube, content series)
Build systems where:
Short-form drives attention
Long-form builds authority and depth
Content Series Development (Media Brand)
Lead development of original content series
Define:
Format
Structure
Storyline
Visual direction
Work with hosts and talent to ensure consistency
Build scalable formats for expansion
Production Leadership & Execution
Lead production across shoots and projects
Direct:
Shot structure
Flow
On-camera delivery
Step in to shoot content when needed
Ensure all footage is captured with post-production in mind
Team Leadership & Project Execution
Lead videographers, editors, and content team members
Ensure:
Clear roles and expectations
Timely delivery
High-quality output
Improve workflows and production systems
Storytelling & Viral Content Structure
Apply strong storytelling principles across all content
Structure content with:
Strong hooks
Clear progression
Retention-focused pacing
Implement viral content formats and editing structures
Quality Control & Standards
Maintain high standards across:
Clients
Internal content
Content series
Continuously push quality and performance
Growth & Expansion Readiness
Help build systems that scale across:
New clients
New cities
New markets
Support expansion across Canada and the U.S.
What We’re Looking For
Proven experience in:
Content creation
Creative direction
Content strategy
Strong understanding of:
Short-form content
Long-form content (YouTube or similar)
Storytelling and audience retention
Experience leading content projects or teams
Ability to both lead and execute
Strong communication and leadership skills
High standards and attention to detail
Necessary Experience
Experience in real estate, construction, or interior design industries
Experience working with media brands or content platforms
Video editing experience or strong post-production knowledge
Experience building scalable content systems
Compensation
Part-time to start (hours based on scope)
Competitive hourly or project-based compensation
Clear path to a full-time leadership role
Why Join The Media Firm.
Work with high-end clients across construction, interior design and real estate
Play a key role in building a scalable content operation
Lead both strategy and execution
Opportunity to grow into a core leadership role
Be part of a company designed to scale across markets
We’re not looking for someone to just create content.
We’re looking for someone who can lead, execute, and elevate the entire content operation.
Pay: $30.00-$40.00 per hour
Benefits:
Company events
Profit sharing
Work from home
Application question(s):
How many years of experience do you have working with real estate, construction, or similar industries?
Please provide links to your portfolio or examples of your work (video content, content series, or client work).
What project management tools have you used (e.g., ClickUp, Notion, Monday.com, etc.), and how did you use them to manage content or production workflows?
How many years have you spent leading or training team members, and what did that responsibility look like?
Experience:
real estate videography: 2 years (required)
Video editing: 1 year (required)
Leadership: 1 year (required)
Content strategy: 2 years (required)
Location:
Greater Toronto Area, ON (required)
Willingness to travel:
75% (required)
Work Location: Hybrid remote in Greater Toronto Area, ON
💡 Quick Summary
Seeking a career-building opportunity? The Creative Lead position is now open for candidates interested in the Remote Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Remote Jobs is a plus.
