Creative Marketing Strategist
IIHMR University
Senior Marketing Strategist
IIHMR University • Jaipur, Rajasthan • via Trabajo.org
23 hours ago
Full–time
Apply on Trabajo.org
Job description
Company Overview
IIHMR University is a leading institution in the field of healthcare management and public health.
Established in 1+84, the university has a strong reputation for providing high-quality education and research opportunities.
The university offers various postgraduate programs, including MBA (Hospital and Health Management), MBA (Pharmaceutical Management), MBA (Development Manag...
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Lotus Interworks
Creative Marketing Strategist
Lotus Interworks • Jaipur, Rajasthan • via WhatJobs
12 hours ago
Full–time
Apply on WhatJobs
Apply on Jobrapido.com
Job description
CREATIVE MARKETING STRATEGIST
INDIA REMOTE
We're an innovative AI startup revolutionizing digital marketing, seeking exceptional marketing professionals who excel at real-time creative problem-solving during live client engagements.
About the Role:
This is not your typical marketing position. As our Creative Marketing Strategist, you'll be an integral part of our sales meetings, where you'll create and present innovative marketing solutions in real-time. Think of it as being a marketing choreographer, strategist, and performer all at once.
As our initial screening process, please fill out this form. It’s a must.
Key Responsibilities:
Creative Strategy Development :
Develop and execute creative marketing strategies tailored to client goals, aligning with their brand vision, target audience, and business objectives. Lead brainstorming sessions with internal teams to generate innovative campaign ideas and solutions across various digital channels. Create cohesive, integrated strategies that encompass content, design, SEO, social media, and paid advertising to maximize brand visibility and engagement.
Campaign Planning & Execution :
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, ensuring alignment with overall business and marketing strategies. Collaborate with cross-functional teams (designers, copywriters, media buyers, and account managers) to bring creative concepts to life. Manage timelines and budgets to ensure campaigns are delivered on time and within scope, with measurable outcomes.
Audience Analysis & Market Research :
Conduct thorough market research and audience analysis to understand customer behavior, trends, and preferences, ensuring strategies resonate with target segments. Leverage data and insights from analytics tools to inform creative decisions and continually optimize campaigns for better results.
Branding & Messaging :
Ensure consistency of brand messaging across all digital platforms, ensuring creative content is engaging and speaks to the brand’s identity. Develop and refine unique selling propositions (USPs) and brand stories that set clients apart in the market.
Content Creation & Copywriting :
Work closely with content creators to develop compelling, high-quality copy, visuals, and multimedia content that supports overall campaign objectives. Ensure content is optimized for various digital formats, including social media, websites, email, blogs, and ads.
Client & Stakeholder Communication :
Build strong relationships with clients, understanding their needs and objectives to offer tailored creative solutions. Present creative strategies, campaign results, and future recommendations to clients, addressing feedback and ensuring satisfaction with the work delivered.
Continuous Learning & Trend Monitoring :
Stay current with industry trends, emerging tools, technologies, and digital marketing innovations to inspire new strategies and creative approaches. Regularly analyze competitors' marketing activities to identify opportunities and maintain a competitive edge for clients.
Performance Monitoring & Optimization :
Track and measure the performance of creative campaigns using analytics and key performance indicators (KPIs) such as engagement, conversion rates, and ROI. Use data insights to optimize campaigns in real-time and suggest improvements to creative strategies.
Qualifications:
Education : Bachelor's degree in Marketing, Communications, Business, or a related field. Experience : 5+ years of experience in a creative marketing role within a digital marketing agency or similar environment. Proven track record of developing and executing successful marketing strategies across digital platforms. Experience with content creation, digital advertising (Google Ads, Meta Ads, etc.), SEO, and social media marketing.
Skills :
Strong creative and strategic thinking abilities with a deep understanding of digital marketing trends and platforms. Proficiency in digital marketing tools (Google Analytics, social media tools, email marketing platforms, etc.). Excellent written and verbal communication skills. Ability to manage multiple projects and campaigns simultaneously, delivering results on time and within budget. Strong presentation and client-facing skills, with the ability to convey complex concepts in a clear, compelling manner.
Preferred Skills:
Experience with branding, rebranding, and large-scale digital campaigns. Proficiency in design tools (e.g., Adobe Creative Suite, Canva) or a solid understanding of working with design teams. Familiarity with marketing automation tools and CRM systems (HubSpot, Marketo, etc.). Google or Meta Certification is must Outstanding ability to generate creative marketing solutions in real-time Confident and engaging presence in client meetings Exceptional verbal communication and presentation skills Ability to simplify complex concepts on the fly Performance under pressure with grace and professionalism Quick thinking and adaptability in live situations
Why This Role Is Different:
Unlike traditional marketing roles, you'll be performing live, creating solutions in real-time during client meetings. Think of it as combining the strategic thinking of a marketer with the improvisational skills of a performer and the problem-solving abilities of a consultant.
Benefits:
Competitive salary package Professional development opportunities Remote work options
If you thrive on thinking creatively under pressure and excel at developing marketing strategies in real-time while engaging with clients, we want to hear from you.
Simplia Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.