Creative Product Owner

Job Title: Creative Product Owner (Internship)

Work Mode: Hybrid (2 Days WFO)

Location: Bavdhan (Pune)

Responsibilities:

• Strategy & Market Research

• Conduct market research to understand consumer cohorts (Gen Z, Gen Alpha).

• Build strategies post stakeholder discussions.

• Drive brand awareness & market propagation plans.

• Study distribution networks & build communication strategies.

• Define and execute GTM strategy & product launch plans.

• Creative Ownership

• Lead visual communication strategy.

• Build & maintain brand aesthetic assets library.

• Own creative communication plans & campaign execution.

• Design product packaging concepts.

• Develop marketing collaterals & social media presence.

• Manage distributor & partner communication.

• Service Design & Process

• Design workflows for smooth adoption by distributors, retailers & consumers.

• Identify and optimise process opportunities.

• Collaborate across teams for seamless execution.

Requirements:

• MBA in Marketing with a strong creative & strategic mindset.

• Proven experience in brand building, GTM strategy & creative ownership.

• Strong understanding of Gen Z & Gen Alpha consumer psychology.

• Hands-on with visual communication & marketing campaigns.

• Excellent stakeholder management & execution skills