Job Description
Mission:
We’re on a mission to make Raycon the most loved electronics brand in the world where every product feels joyful, effortless, and personal. We believe tech should empower, not frustrate. We’re hiring a Creative Strategist to scale our content engine, lead cross-functional creative initiatives, and drive performance through smart, innovative storytelling. If you’re ready to power up your everyday, read on.
Growth:
Profitable growth with 4+ million customers and international expansion
Location:
New York, NY. Hybrid: 1 day remote, 4 days in office per week.
Compensation:
Competitive base salary + discretionary bonus
Team:
Collaborate with a team of creative and marketing professionals across content, design, packaging, and video, with the opportunity to grow into team leadership positions.
Why Now:
Raycon is at a pivotal stage—evolving from a high-growth startup to a global brand. As we scale, our creative output must scale too—both in volume and sophistication. We're building a high-performing content engine and need a strategic operator who can lead from the front.
You’d Be a Fit If You:
You have 2–5 years of experience in creative strategy, content, or performance roles
You’ve scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so)
You're well organized and operate at high creative velocity
You love storytelling, but you live for results
You thrive in fast-paced, bottoms-up teams
You have an eye for branding, detail, and copy, and can apply our customers' lens to everything you create
Key Responsibilities:
Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals
Scale creative output by owning content and asset velocity goals
Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth
Interpret ROAS, CTR, hook rate, thumbstop rate, etc. to inform weekly creative optimizations
Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness
Use AI to accelerate creative ideation, copywriting, and production workflows
Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals
What Success Looks Like:
Monthly creative volume increases 2× while maintaining performance standards
Ad creatives exceed CTR and ROAS benchmarks across paid channels
Creative operations become faster, more autonomous, and data-informed
Creative consistency and quality improve across every customer touchpoint
Why Work at Raycon:
Impact: Your ideas = business results + brand love
Autonomy: Craft creative strategy with room to build
Team: Grounded, ambitious, and kind coworkers who get sh*t done
Company Values:
Customer First
Think Big
Raise the Bar Every Day
GSD: Get Sh*t Done
Perks and Benefits:
50% team discount on Raycon products
$1,500 annual L&D stipend + $200 for cultural events
Monthly team lunch, snack budget, March Madness bracket
What to Expect in the Process:
Initial Call: Intro with our recruiter focused on culture fit and your experience
Manager Interview: A conversation with our hiring manager to dive deeper into your prior experience
Case Study: A practical exercise tailored to the role, designed to highlight how you think and create
Final On-site Round: Visit us in the office, meet the team, and collaborate in a short working session
Raycon is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. This role is also eligible for bonus compensation and employee benefits.
NYC Base Salary Range: $70,000- $100,000 USD
Equal Employment Opportunity Statement: Raycon is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or ****** orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, ****** orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
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We’re on a mission to make Raycon the most loved electronics brand in the world where every product feels joyful, effortless, and personal. We believe tech should empower, not frustrate. We’re hiring a Creative Strategist to scale our content engine, lead cross-functional creative initiatives, and drive performance through smart, innovative storytelling. If you’re ready to power up your everyday, read on.
Growth:
Profitable growth with 4+ million customers and international expansion
Location:
New York, NY. Hybrid: 1 day remote, 4 days in office per week.
Compensation:
Competitive base salary + discretionary bonus
Team:
Collaborate with a team of creative and marketing professionals across content, design, packaging, and video, with the opportunity to grow into team leadership positions.
Why Now:
Raycon is at a pivotal stage—evolving from a high-growth startup to a global brand. As we scale, our creative output must scale too—both in volume and sophistication. We're building a high-performing content engine and need a strategic operator who can lead from the front.
You’d Be a Fit If You:
You have 2–5 years of experience in creative strategy, content, or performance roles
You’ve scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so)
You're well organized and operate at high creative velocity
You love storytelling, but you live for results
You thrive in fast-paced, bottoms-up teams
You have an eye for branding, detail, and copy, and can apply our customers' lens to everything you create
Key Responsibilities:
Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals
Scale creative output by owning content and asset velocity goals
Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth
Interpret ROAS, CTR, hook rate, thumbstop rate, etc. to inform weekly creative optimizations
Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness
Use AI to accelerate creative ideation, copywriting, and production workflows
Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals
What Success Looks Like:
Monthly creative volume increases 2× while maintaining performance standards
Ad creatives exceed CTR and ROAS benchmarks across paid channels
Creative operations become faster, more autonomous, and data-informed
Creative consistency and quality improve across every customer touchpoint
Why Work at Raycon:
Impact: Your ideas = business results + brand love
Autonomy: Craft creative strategy with room to build
Team: Grounded, ambitious, and kind coworkers who get sh*t done
Company Values:
Customer First
Think Big
Raise the Bar Every Day
GSD: Get Sh*t Done
Perks and Benefits:
50% team discount on Raycon products
$1,500 annual L&D stipend + $200 for cultural events
Monthly team lunch, snack budget, March Madness bracket
What to Expect in the Process:
Initial Call: Intro with our recruiter focused on culture fit and your experience
Manager Interview: A conversation with our hiring manager to dive deeper into your prior experience
Case Study: A practical exercise tailored to the role, designed to highlight how you think and create
Final On-site Round: Visit us in the office, meet the team, and collaborate in a short working session
Raycon is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. This role is also eligible for bonus compensation and employee benefits.
NYC Base Salary Range: $70,000- $100,000 USD
Equal Employment Opportunity Statement: Raycon is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or ****** orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, ****** orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
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💡 Quick Summary
Seeking a career-building opportunity? The Creative Strategist position is now open for candidates interested in the Helper Jobs sector. This role in New York offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Helper Jobs is a plus.
