Job Description
Role Overview
We are seeking an experienced Senior Data Analyst to drive data-driven decision-making across business and marketing functions, with hands-on ownership of end-to-end campaign analytics. The ideal candidate will have strong analytical expertise, hands-on experience with SQL, Power BI, and Databricks, and the ability to translate business requirements into scalable analytical solutions.
Prior experience in the BFSI domain (Mutual Funds / Financial Services preferred) is highly desirable.
Key Responsibilities – Operational
• Collaborate closely with business and marketing stakeholders to gather requirements and define reporting and analytics needs.
• Own end-to-end campaign analytics, including campaign setup validation, tracking, performance measurement, and post-campaign analysis.
• Extract, transform, and analyze large datasets using SQL, Power BI, and Databricks.
• Design and deliver high-quality dashboards, campaign MIS, ad-hoc analyses, and automated reporting pipelines.
• Track and report campaign KPIs such as reach, conversion, ROI, funnel performance, customer cohorts, and attribution metrics.
• Manage and prioritize multiple data requests while ensuring accuracy, consistency, and data governance compliance.
• Develop robust SQL-based solutions supporting data lake and analytics architecture.
• Work with structured and semi-structured data; exposure to big data platforms is a plus.
Key Responsibilities – Strategic
• Partner with marketing and business teams to support upsell, cross-sell, and lifecycle campaigns from ideation to closure.
• Translate complex business and campaign objectives into scalable, data-driven analytical solutions.
• Perform pre-campaign analysis, in-campaign optimization, and post-campaign effectiveness measurement.
• Proactively identify trends, risks, opportunities, and optimization levers through deep data analysis.
• Act as a bridge between technical teams and business stakeholders, ensuring alignment on insights, KPIs, and delivery timelines.
Qualifications
• B.E./B.Tech/M.E./M.Tech or B.Sc/M.Sc in Computer Science, IT, Electronics, Data Analytics, Big Data, AI/ML, or related fields.
• 4–7 years of hands-on experience in data analytics, business analytics, or campaign analytics roles.
• Experience in BFSI / Mutual Funds / Financial Services is strongly preferred.
We are seeking an experienced Senior Data Analyst to drive data-driven decision-making across business and marketing functions, with hands-on ownership of end-to-end campaign analytics. The ideal candidate will have strong analytical expertise, hands-on experience with SQL, Power BI, and Databricks, and the ability to translate business requirements into scalable analytical solutions.
Prior experience in the BFSI domain (Mutual Funds / Financial Services preferred) is highly desirable.
Key Responsibilities – Operational
• Collaborate closely with business and marketing stakeholders to gather requirements and define reporting and analytics needs.
• Own end-to-end campaign analytics, including campaign setup validation, tracking, performance measurement, and post-campaign analysis.
• Extract, transform, and analyze large datasets using SQL, Power BI, and Databricks.
• Design and deliver high-quality dashboards, campaign MIS, ad-hoc analyses, and automated reporting pipelines.
• Track and report campaign KPIs such as reach, conversion, ROI, funnel performance, customer cohorts, and attribution metrics.
• Manage and prioritize multiple data requests while ensuring accuracy, consistency, and data governance compliance.
• Develop robust SQL-based solutions supporting data lake and analytics architecture.
• Work with structured and semi-structured data; exposure to big data platforms is a plus.
Key Responsibilities – Strategic
• Partner with marketing and business teams to support upsell, cross-sell, and lifecycle campaigns from ideation to closure.
• Translate complex business and campaign objectives into scalable, data-driven analytical solutions.
• Perform pre-campaign analysis, in-campaign optimization, and post-campaign effectiveness measurement.
• Proactively identify trends, risks, opportunities, and optimization levers through deep data analysis.
• Act as a bridge between technical teams and business stakeholders, ensuring alignment on insights, KPIs, and delivery timelines.
Qualifications
• B.E./B.Tech/M.E./M.Tech or B.Sc/M.Sc in Computer Science, IT, Electronics, Data Analytics, Big Data, AI/ML, or related fields.
• 4–7 years of hands-on experience in data analytics, business analytics, or campaign analytics roles.
• Experience in BFSI / Mutual Funds / Financial Services is strongly preferred.
💡 Quick Summary
Seeking a career-building opportunity? The CRM Data Professionals position is now open for candidates interested in the Work from home Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Work from home Jobs is a plus.
