Job Description
Introduction:
Thanks for considering embarking on a journey with Pillow Talk! By way of brief introduction, we are a well-established, on-trend home décor and linen retailer. From humble beginnings (some 49 years ago!), we’ve scaled to 75 stores across Australia and we're still growing! Our inspiration is drawn from the love and pursuit of comfort and immersing this beautifully simple concept into the lives of our customers. Home really is where the heart is, and for those of you who join us, that’s just how you’ll feel - at home!
Description:
Are you passionate about creating meaningful customer journeys that drive real impact? At Pillow Talk, we're looking for a CRM Marketing Specialist to help shape how we connect with our customers - bringing thoughtful, personalised experiences to life across every touchpoint. This is a hands-on role where you'll lead end-to-end CRM execution while contributing to the evolution of our lifecycle strategy. You'll work across email, SMS and automation, blending creativity with data to deliver campaigns that feel as considered as they are effective. You'll report to our Digital Marketing Manager and collaborate with a close-knit team across digital, social and content - bringing curiosity, creativity and commercial thinking to everything you do.
About this role, you will...
Bring our CRM and lifecycle strategy to life through thoughtful, high-performing customer journeys
Build, optimise and evolve lifecycle journeys (welcome, abandonment, winback and more)
Own the CRM campaign calendar, aligning email, SMS and automation with key trading moments
Use customer insights and segmentation to deliver personalised communications at scale
Lead testing and optimisation initiatives, including A/B testing
Support and enhance our loyalty program and overall customer experience
Collaborate with marketing and digital teams on key campaigns
A bit about you...
5+ years' experience in CRM, lifecycle, or retention marketing (eCommerce or retail preferred) We also highly encourage experience digital marketers interested in focusing on CRM to apply
Extensive experience with CRM platforms (Klaviyo preferred)
Solid understanding of customer journeys, segmentation, and performance marketing
Confident balancing strategy with hands-on execution
Strong attention to detail and ability to manager multiple priorities
Comfortable working with stakeholders and advocating for CRM initiatives
Familiar with platforms like Shopify or BigCommerce, and tools like GA4
Experience with CDPs is a plus
Passionate about marketing more broadly: you bring ideas to brainstorms, contribute to cross-channel strategy, and collaborate beyond your lane. Your channel doesn't operate in a vacuum - and you don't either!
Why we think you should consider joining the Pillow Talk Tribe!
Competitive salary, which is open to experience
Generous store discount after qualifying period – T&C’s apply
Free onsite parking
Free access to onsite gym
100% Australian-owned and operated company
Experience the advantages of our Flare partnership—Novated Leasing and a host of other benefits await!
One of the largest linen and homewares specialists in the country
Opportunities for further learning and career growth
Warm, friendly and supportive work environment
Passionate and knowledgeable team
Family values and a culture of inclusivity and belonging
Our business is in a good place right now, but where we are going is even better! For your chance to join the Pillow Talk Tribe apply below!
We are a Circle Back Initiative employer, which means we commit to responding to every person who expresses interest in working for us.
Pillow Talk are dedicated to equal opportunities for all and we aim to ensure no job applicant or employee receives less favourable treatment because of, or is disadvantaged by, any conditions or requirements that aren’t justifiable, therefore please do let us know if you need any reasonable adjustments made ahead of your interview.
Thanks for considering embarking on a journey with Pillow Talk! By way of brief introduction, we are a well-established, on-trend home décor and linen retailer. From humble beginnings (some 49 years ago!), we’ve scaled to 75 stores across Australia and we're still growing! Our inspiration is drawn from the love and pursuit of comfort and immersing this beautifully simple concept into the lives of our customers. Home really is where the heart is, and for those of you who join us, that’s just how you’ll feel - at home!
Description:
Are you passionate about creating meaningful customer journeys that drive real impact? At Pillow Talk, we're looking for a CRM Marketing Specialist to help shape how we connect with our customers - bringing thoughtful, personalised experiences to life across every touchpoint. This is a hands-on role where you'll lead end-to-end CRM execution while contributing to the evolution of our lifecycle strategy. You'll work across email, SMS and automation, blending creativity with data to deliver campaigns that feel as considered as they are effective. You'll report to our Digital Marketing Manager and collaborate with a close-knit team across digital, social and content - bringing curiosity, creativity and commercial thinking to everything you do.
About this role, you will...
Bring our CRM and lifecycle strategy to life through thoughtful, high-performing customer journeys
Build, optimise and evolve lifecycle journeys (welcome, abandonment, winback and more)
Own the CRM campaign calendar, aligning email, SMS and automation with key trading moments
Use customer insights and segmentation to deliver personalised communications at scale
Lead testing and optimisation initiatives, including A/B testing
Support and enhance our loyalty program and overall customer experience
Collaborate with marketing and digital teams on key campaigns
A bit about you...
5+ years' experience in CRM, lifecycle, or retention marketing (eCommerce or retail preferred) We also highly encourage experience digital marketers interested in focusing on CRM to apply
Extensive experience with CRM platforms (Klaviyo preferred)
Solid understanding of customer journeys, segmentation, and performance marketing
Confident balancing strategy with hands-on execution
Strong attention to detail and ability to manager multiple priorities
Comfortable working with stakeholders and advocating for CRM initiatives
Familiar with platforms like Shopify or BigCommerce, and tools like GA4
Experience with CDPs is a plus
Passionate about marketing more broadly: you bring ideas to brainstorms, contribute to cross-channel strategy, and collaborate beyond your lane. Your channel doesn't operate in a vacuum - and you don't either!
Why we think you should consider joining the Pillow Talk Tribe!
Competitive salary, which is open to experience
Generous store discount after qualifying period – T&C’s apply
Free onsite parking
Free access to onsite gym
100% Australian-owned and operated company
Experience the advantages of our Flare partnership—Novated Leasing and a host of other benefits await!
One of the largest linen and homewares specialists in the country
Opportunities for further learning and career growth
Warm, friendly and supportive work environment
Passionate and knowledgeable team
Family values and a culture of inclusivity and belonging
Our business is in a good place right now, but where we are going is even better! For your chance to join the Pillow Talk Tribe apply below!
We are a Circle Back Initiative employer, which means we commit to responding to every person who expresses interest in working for us.
Pillow Talk are dedicated to equal opportunities for all and we aim to ensure no job applicant or employee receives less favourable treatment because of, or is disadvantaged by, any conditions or requirements that aren’t justifiable, therefore please do let us know if you need any reasonable adjustments made ahead of your interview.
💡 Quick Summary
Seeking a career-building opportunity? The CRM Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Brisbane offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
