Job Description
Customer Activation & Orchestration Lead
Take ownership of your roadmap and milestones, driving projects to massive payoffs in a mature, end-to-end supported retail environment.
Play with the biggest numbers in the country at NZ’s largest eCommerce site, where your work directly shapes the digital journey for millions of Kiwis.
Permanent, hybrid opportunity, based at Favona in this newly created role
Ready to make an impact? We are!
We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts, and unique perspectives working together, connected by a shared Purpose: ‘to create better experiences together for a better tomorrow.’
Here you’ll be supported and empowered to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work, and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
About the Role | Mō te Tūranga
Woolworths NZ is on a mission to create the most connected customer experiences, and we're looking for a hands-on expert to lead our customer activation and orchestration. This is your chance to turn rich customer insights into powerful, connected activities across our entire digital ecosystem.
This is a pivotal, delivery-focused role where you will build our "audience highway," establishing the critical processes to syndicate and activate customer segments at scale. Your initial focus will be on forging the end-to-end technical connections to minimise manual input and equipping our partners with the tracking and tools they need to succeed. You will then scale our use of targeted customer cohorts, deploy advanced personalisation on our site and app, and drive us toward a future of automated, near real-time personalisation. Once implemented, lead the optimisation and performance of the platform.
Own the audience activation process, creating a connected and consistent experience for customers across our digital ecosystem.
Work hands-on with data and technology teams to build and scale an efficient end-to-end "audience highway" and process flows.
Manage the syndication and activation of audiences to core platforms, including Salesforce Marketing Cloud (SFMC), DSPs, and onsite personalisation tools.
Collaborate with our Australian counterparts to leverage group-wide tools, processes, and audience strategies to accelerate progress in the NZ market.
Support and troubleshoot the technical connections between our data sources and activation channels to ensure a seamless flow of information.
Act as the internal subject matter expert for our partners on customer data, helping them unlock the full potential of our internal technology stack.
Develop and maintain operational playbooks to streamline campaign launches and ensure adherence to best practices.
About You | Mōu
You’ll be a seasoned expert in data-driven operations with a knack for turning complex audience insights into tangible business growth. Rather than a traditional campaign focus, you bring the patience and technical curiosity needed to build robust processes and partner deeply with technical teams to reach shared goals.
10 years+ of experience in digital marketing operations (not solely campaign management) or a data-heavy function, with a proven track record of activating first-party data in complex environments.
Technical knowledge of tools like Salesforce Marketing Cloud, GA4, and DSPs, coupled with a solid grasp of eCommerce growth drivers.
Experience working alongside technical and data teams as a true partner, not just a recipient of deliverables, to map out and execute intricate workstreams.
A natural educator who can influence stakeholders and lead diverse teams, keeping everyone focused on the bigger picture.
A respectful, solution-oriented problem solver who thrives in fast-paced settings and enjoys the challenge of building scalable processes from the ground up.
Our Benefits | To Tatou Painga
Genuine flexibility in how and where you work
Ongoing development within an ANZ team and access to COE/specialist career opportunities
Grocery discount card and discounted online shopping delivery
Banking and insurance (health, life, etc.) discounts
Global and local career opportunities
Working with Woolworths NZ | Me mahi tahi tatou ki Woolworths NZ
With over 185 stores and 20,000 team members across Aotearoa, we've made it our mission to make Kiwi lives a little better every day. We're friendly, down-to-earth, and energetic - we work hard but we have a great time doing it, and we love what we do. There is plenty of scope for new ideas, lots of room for you to add value, and importantly, you'll be working with a business that touches the lives of three million New Zealanders a week.
Come as you are | Nau mai, whakatau mai
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential. We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
If you’re smart and good at what you do, let’s work together | Me mahi tahi tatou
Take ownership of your roadmap and milestones, driving projects to massive payoffs in a mature, end-to-end supported retail environment.
Play with the biggest numbers in the country at NZ’s largest eCommerce site, where your work directly shapes the digital journey for millions of Kiwis.
Permanent, hybrid opportunity, based at Favona in this newly created role
Ready to make an impact? We are!
We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts, and unique perspectives working together, connected by a shared Purpose: ‘to create better experiences together for a better tomorrow.’
Here you’ll be supported and empowered to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work, and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
About the Role | Mō te Tūranga
Woolworths NZ is on a mission to create the most connected customer experiences, and we're looking for a hands-on expert to lead our customer activation and orchestration. This is your chance to turn rich customer insights into powerful, connected activities across our entire digital ecosystem.
This is a pivotal, delivery-focused role where you will build our "audience highway," establishing the critical processes to syndicate and activate customer segments at scale. Your initial focus will be on forging the end-to-end technical connections to minimise manual input and equipping our partners with the tracking and tools they need to succeed. You will then scale our use of targeted customer cohorts, deploy advanced personalisation on our site and app, and drive us toward a future of automated, near real-time personalisation. Once implemented, lead the optimisation and performance of the platform.
Own the audience activation process, creating a connected and consistent experience for customers across our digital ecosystem.
Work hands-on with data and technology teams to build and scale an efficient end-to-end "audience highway" and process flows.
Manage the syndication and activation of audiences to core platforms, including Salesforce Marketing Cloud (SFMC), DSPs, and onsite personalisation tools.
Collaborate with our Australian counterparts to leverage group-wide tools, processes, and audience strategies to accelerate progress in the NZ market.
Support and troubleshoot the technical connections between our data sources and activation channels to ensure a seamless flow of information.
Act as the internal subject matter expert for our partners on customer data, helping them unlock the full potential of our internal technology stack.
Develop and maintain operational playbooks to streamline campaign launches and ensure adherence to best practices.
About You | Mōu
You’ll be a seasoned expert in data-driven operations with a knack for turning complex audience insights into tangible business growth. Rather than a traditional campaign focus, you bring the patience and technical curiosity needed to build robust processes and partner deeply with technical teams to reach shared goals.
10 years+ of experience in digital marketing operations (not solely campaign management) or a data-heavy function, with a proven track record of activating first-party data in complex environments.
Technical knowledge of tools like Salesforce Marketing Cloud, GA4, and DSPs, coupled with a solid grasp of eCommerce growth drivers.
Experience working alongside technical and data teams as a true partner, not just a recipient of deliverables, to map out and execute intricate workstreams.
A natural educator who can influence stakeholders and lead diverse teams, keeping everyone focused on the bigger picture.
A respectful, solution-oriented problem solver who thrives in fast-paced settings and enjoys the challenge of building scalable processes from the ground up.
Our Benefits | To Tatou Painga
Genuine flexibility in how and where you work
Ongoing development within an ANZ team and access to COE/specialist career opportunities
Grocery discount card and discounted online shopping delivery
Banking and insurance (health, life, etc.) discounts
Global and local career opportunities
Working with Woolworths NZ | Me mahi tahi tatou ki Woolworths NZ
With over 185 stores and 20,000 team members across Aotearoa, we've made it our mission to make Kiwi lives a little better every day. We're friendly, down-to-earth, and energetic - we work hard but we have a great time doing it, and we love what we do. There is plenty of scope for new ideas, lots of room for you to add value, and importantly, you'll be working with a business that touches the lives of three million New Zealanders a week.
Come as you are | Nau mai, whakatau mai
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential. We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
If you’re smart and good at what you do, let’s work together | Me mahi tahi tatou
💡 Quick Summary
Seeking a career-building opportunity? The Customer Activation & Orchestration Lead position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Auckland offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
