Job Description
Description:
Teachers’ Curriculum Institute (TCI) is a leading provider of K–12 curriculum solutions that combine engaging content, hands-on learning, and powerful technology to bring education to life.
TCI delivers innovative content to more than 50,000 K-12 schools across the nation via our award-winning products. As an established EdTech company, we make a difference in the lives of thousands of teachers and students every day through our programs, including the History Alive!, Social Studies Alive!, and Science Alive! series.
Position Summary
We are seeking a Customer Marketing Manager to drive customer engagement, retention, and advocacy. This role focuses on building meaningful educator relationships, elevating customer insights, and ensuring that schools experience the full value of TCI’s programs after purchase.
The ideal candidate brings strong customer-centric marketing experience within K–12 EdTech and thrives in a collaborative environment. This role reports to the Director of Marketing and works closely with Sales, Product, and Support teams.
What You’ll Do
Develop and execute customer marketing programs that drive onboarding, usage, and long-term engagement
Create renewal and retention campaigns aligned to customer health metrics
Design and deliver onboarding communications and in-app/email journeys
Gather, analyze, and present customer engagement and product usage insights
Capture and promote customer stories, testimonials, and success narratives
Partner internally to represent the voice of the educator and guide customer-first strategies
Requirements:
What You Bring
Bachelor’s degree in Marketing, Business, Education, Communications, or related field
5+ years of experience in customer marketing (usage/renewal) or EdTech marketing (required)
Strong analytical skills and experience interpreting usage/engagement data
Exceptional writing, communication, and storytelling skills
Experience developing onboarding, renewal, or advocacy campaigns
Ability to manage multiple projects and work cross-functionally
Salary Range: $110,000 - $140,000 annually
This is a full-time remote position. Base pay offered may vary depending on job-related experience, skills, and location. TCI offers medical, dental, vision, 401k benefits, PTO and bonus eligibility.
For this position, TCI is hiring in the following states only: CA, CO, DC, FL, GA, HI, IL, KS, KY, MI, MN, MT, NJ, OH, OR, PA, SC, TX, VA, WA
Equal Opportunity Employer including Disability/Vets
Be Aware of Recruitment Fraud. More information is available at https://www.teachtci.com/careers/recruitment-fraud-disclaime
Teachers’ Curriculum Institute (TCI) is a leading provider of K–12 curriculum solutions that combine engaging content, hands-on learning, and powerful technology to bring education to life.
TCI delivers innovative content to more than 50,000 K-12 schools across the nation via our award-winning products. As an established EdTech company, we make a difference in the lives of thousands of teachers and students every day through our programs, including the History Alive!, Social Studies Alive!, and Science Alive! series.
Position Summary
We are seeking a Customer Marketing Manager to drive customer engagement, retention, and advocacy. This role focuses on building meaningful educator relationships, elevating customer insights, and ensuring that schools experience the full value of TCI’s programs after purchase.
The ideal candidate brings strong customer-centric marketing experience within K–12 EdTech and thrives in a collaborative environment. This role reports to the Director of Marketing and works closely with Sales, Product, and Support teams.
What You’ll Do
Develop and execute customer marketing programs that drive onboarding, usage, and long-term engagement
Create renewal and retention campaigns aligned to customer health metrics
Design and deliver onboarding communications and in-app/email journeys
Gather, analyze, and present customer engagement and product usage insights
Capture and promote customer stories, testimonials, and success narratives
Partner internally to represent the voice of the educator and guide customer-first strategies
Requirements:
What You Bring
Bachelor’s degree in Marketing, Business, Education, Communications, or related field
5+ years of experience in customer marketing (usage/renewal) or EdTech marketing (required)
Strong analytical skills and experience interpreting usage/engagement data
Exceptional writing, communication, and storytelling skills
Experience developing onboarding, renewal, or advocacy campaigns
Ability to manage multiple projects and work cross-functionally
Salary Range: $110,000 - $140,000 annually
This is a full-time remote position. Base pay offered may vary depending on job-related experience, skills, and location. TCI offers medical, dental, vision, 401k benefits, PTO and bonus eligibility.
For this position, TCI is hiring in the following states only: CA, CO, DC, FL, GA, HI, IL, KS, KY, MI, MN, MT, NJ, OH, OR, PA, SC, TX, VA, WA
Equal Opportunity Employer including Disability/Vets
Be Aware of Recruitment Fraud. More information is available at https://www.teachtci.com/careers/recruitment-fraud-disclaime
💡 Quick Summary
Seeking a career-building opportunity? The Customer Marketing Manager (Remote) position is now open for candidates interested in the Government Job Alert sector. This role in Baker offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Government Job Alert is a plus.
