Job Description
Job Type
Full-time
Full Job Description
Farnell
Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.
Job Summary:
Develops and implements digital, social and web-based marketing strategies, programs and campaigns including content. Ensures digital marketing efforts optimizes the user experience throughout the sales cycle, increases marketing effectiveness, improves customer satisfaction and amplifies the company brand. Builds brand engagement, drives qualified and relevant traffic, and derives consumer insights to help optimize strategies from online campaign performance.
Principal Responsibilities:
• Executes online promotional campaigns and supports internal partners with supplier campaigns. Optimizes natural and paid search strategies, supports e-mail marketing campaigns, implements on-site banner advertising, sets-up on-line promotions/coupons and performs other marketing activities to meet business objectives and revenue goals.
• Supports regional marketing in driving aspects to attract and convert new customers, gain user adoption, and increase on-line sales.
• Share best-of-class deliverables, tools and processes internationally across regions and businesses.
• Tracks, collects, analyzes and reports data, identifies trends and insights and evaluates results to achieve maximum Return On Investment (ROI) for on-site campaigns.
• Performs testing on landing pages, segmented promotional set-ups, specific channel promotion set-ups and other systems related functionality. Identifies deficiencies, recommends improvements and identifies opportunities for enhancement.
• May manage outside search engine marketing agencies and partnerships, third party provider e-commerce feeds, and vendor payment and initiative planning.
• Other duties as assigned.
Job Level Specifications:
• Thorough knowledge of principles, theories and concepts in area of discipline. Competent in all job functions and has general understanding of the industry practices, techniques and standards.
• Develops solutions for a variety of situations and works on projects requiring evaluation and analysis. May refer to policies, practices and precedents for guidance; determines best course of action to achieve results.
• Work is performed independently and requires the exercise of judgment and discretion. May receive some limited guidance for new assignments. Work may be reviewed for overall adequacy.
• Collaborates with management and team members within the department/function and other areas of the organization. May represent department internally or externally.
• Actions may impact the success of the overall department and/or the organization. Failure to accomplish work or erroneous decisions may result in delays to projects, loss of revenue or allocation of additional resources to remedy.
Work Experience:
• Typically 3+ years with bachelor's or equivalent.
Education and Certification(s):
• Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills
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