Job Description
Responsibilities:
• Analyze digital funnels and intent through digital behavior to identify key areas for optimization and growth
• Create regular reports that provide insights into the performance of digital media campaigns across various platforms
• Utilize data to provide actionable, qualitative, and quantitative insights to the strategy, copy, and design teams
• Use tools such as Google Analytics, Facebook Insights, Instagram Insights, etc. to optimize creative campaigns and always-on content
• Utilize listening tools like Talkwalker and Sprinklr to extract relevant insights for campaigns, brand presence on digital, key brand-led conversations, and sentiments
• Conduct competitive research and analyze benchmarking data to drive relevant next steps for key brands
• Recommend website, influencer, and campaign optimizations
💡 Quick Summary
Seeking a career-building opportunity? The Data Analytics Manager position is now open for candidates interested in the MIS Executive sector. This role in Gurugram offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.
