Database Market

Lead, mentor, and manage a team of database marketing researchers to achieve research objectives and deliverables.

• Develop and implement strategies for data collection, storage, and accessibility to data sets, and analysis to support targeted marketing campaigns.

• Oversee the design, execution, and analysis of marketing research projects focused on customer databases, market trends, and competitor analysis.

• Collaborate with cross-functional teams (marketing, sales, product development) to align the database with business goals.

• Ensure data quality, accuracy, and integrity in database management and reporting.

• Utilize advanced statistical tools and software to analyze large datasets and extract actionable insights.

• Prepare comprehensive reports and presentations summarizing research findings and recommendations for senior management.

• Monitor and evaluate the effectiveness of marketing campaigns based on data-driven insights.

• Stay updated with the latest industry trends, tools, and technologies in database marketing and research.

• Manage project timelines, resources, and budgets effectively.