Job Description
Why choose Lotto? He aha koe e kōwhiri nei i a Lotto?
At Lotto NZ, we’re believers in inspiring Kiwis to dream big. So working with us means doing meaningful mahi that benefits good causes across Aotearoa. All while having fun along the way.
Everything we do comes back to making sure Kiwis can play in a way that’s healthy and fun, whilst returning 100% of our profits back into our communities around Aotearoa.
Our Commitment as a Crown Entity
Ka mahitahi mātou o te ratonga tūmatanui kia hei painga mō ngā tāngata o Aotearoa i āianei, ā, hei ngā rā ki tua hoki. He kawenga tino whaitake tā mātou hei tautoko i te Karauna i runga i āna hononga ki a ngāi Māori i raro i te Tiriti o Waitangi. Ka tautoko mātou i te kāwanatanga manapori. Ka whakakotahingia mātou e te wairua whakarato ki ō mātou hapori, ā, e arahina ana mātou e ngā mātāpono me ngā tikanga matua o te ratonga tūmatanui i roto i ā mātou mahi.
In the public service we work collectively to make a meaningful difference for New Zealanders now and in the future. We have an important role in supporting the Crown in its relationships with Māori under the Treaty of Waitangi. We support democratic government. We are unified by a spirit of service to our communities and guided by the core principles and values of the public service in our work.
Your day-to-day:
Reporting to the Head of Data and Analytics, you will be part of the wider Data and Analytics team, working with one of the busiest ecommerce platforms in NZ.
Analyse Lotto NZ’s digital channels and customer interactions to uncover insights using tools such as SQL and Python.
Advise marketers on campaign design, audience targeting, and ROI optimisation.
Help to build and maintain Google Analytics and Tag Manager tracking for web and app performance.
Develop automated dashboards and reports to
actionable insights across the business.
Joining behavioural and other data using SQL.
Assist our digital marketers with the implementation of personalisation and AB test strategies.
Monitor and refine analytics infrastructure to support evolving digital strategies.
Present findings to senior stakeholders and influence key decisions.
Collaborate with marketing, data engineering, and leadership teams to drive data-driven outcomes.
Your team:
You’ll join Lotto NZ’s Data & Analytics team, part of the Innovation & Product division. We’re the brains behind turning data into insights that shape Lotto NZ’s digital strategy. Our team works closely with marketing and product teams to optimise campaigns, improve customer experiences, and deliver smarter decisions.
You will be a part of the Digital Analytics Centre of Excellence - a hub for best practice in Google Analytics and data interpretation. You’ll play a key role in bridging the gap between data and digital marketing, helping us maximise ROI and understand how players interact across web and mobile.
It’s a collaborative, forward-thinking environment where your expertise will influence major projects and digital initiatives that impact millions of New Zealanders.
A bit about you:
As an experienced digital analytics practitioner, you will be passionate about turning data into insights and proud of the impact you make. You will have:
Strong expertise in digital analytics tools like Google Analytics (GA4) and Google Tag Manager.
Hands-on experience with data analysis and querying using SQL, Databricks, or similar platforms.
Skills in data visualisation tools such as Power BI or Data Studio to tell compelling stories with data.
A solid understanding of web and app tracking, plus familiarity with JavaScript and HTML.
Proven ability to interpret complex data and present insights clearly to senior stakeholders.
At least 5 years’ experience in a similar role, with a track record of optimising digital marketing campaigns.
A tertiary qualification in a numeric or IT discipline.
How we care for you / Me pēhea tā mātou tiaki i a koe:
To help you win at work and beyond, we’ve created some purposeful ways to look after you, your whānau and the community we . Some of this includes:
Flexibility to have the work-life balance that suits both you and the people you care about via our hybrid working model.
Extra paid leave for days like Lotto Day at Christmas and Volunteer Day.
Recruitment referral bonus.
Modern office in Newmarket plus barista coffee machine.
An array of health and wellness benefits such as free flu jabs, access to EAP and onsite gym.
Cancer Care Programme: access to comprehensive cancer support, including personal health coaching and educational resources. Free and confidential for employees and their whānau.
Opportunity to join any of our Inclusion, Diversity, Equity and Wellbeing networks.
Enjoy fresh fruit, biscuits, coffee, breakfast, and a selection of teas on us!
Come as you are / Haere noa mai:
We want you to feel at home when you’re with us. We accept you and celebrate you exactly as you are, no matter your background.
At Lotto NZ, we believe that when everyone’s in, everyone wins. That’s why we’re committed to and intentional about building a diverse and inclusive workforce that our customers and communities can feel a part of. Our focus is to create an environment where you thrive, and where people from all backgrounds feel seen, heard, and understood!
This is your opportunity to join a group of good people, with good vibes who support each other like whānau.
We want you to feel comfortable throughout the recruitment process, so please feel free to let us know if there is anything you need to allow you to participate equitably.
Don’t worry if you think you don’t tick all the boxes – if you have passion and interest, we would love to hear from you.
While applications from any background are actively encouraged, the right to work in New Zealand is a must.
Full-time (fixed term), Contractor
Job no: 2026-0347
Location: Auckland (Tāmaki-makau-rau)
Closing Date: Wednesday, 4 March 2026
At Lotto NZ, we’re believers in inspiring Kiwis to dream big. So working with us means doing meaningful mahi that benefits good causes across Aotearoa. All while having fun along the way.
Everything we do comes back to making sure Kiwis can play in a way that’s healthy and fun, whilst returning 100% of our profits back into our communities around Aotearoa.
Our Commitment as a Crown Entity
Ka mahitahi mātou o te ratonga tūmatanui kia hei painga mō ngā tāngata o Aotearoa i āianei, ā, hei ngā rā ki tua hoki. He kawenga tino whaitake tā mātou hei tautoko i te Karauna i runga i āna hononga ki a ngāi Māori i raro i te Tiriti o Waitangi. Ka tautoko mātou i te kāwanatanga manapori. Ka whakakotahingia mātou e te wairua whakarato ki ō mātou hapori, ā, e arahina ana mātou e ngā mātāpono me ngā tikanga matua o te ratonga tūmatanui i roto i ā mātou mahi.
In the public service we work collectively to make a meaningful difference for New Zealanders now and in the future. We have an important role in supporting the Crown in its relationships with Māori under the Treaty of Waitangi. We support democratic government. We are unified by a spirit of service to our communities and guided by the core principles and values of the public service in our work.
Your day-to-day:
Reporting to the Head of Data and Analytics, you will be part of the wider Data and Analytics team, working with one of the busiest ecommerce platforms in NZ.
Analyse Lotto NZ’s digital channels and customer interactions to uncover insights using tools such as SQL and Python.
Advise marketers on campaign design, audience targeting, and ROI optimisation.
Help to build and maintain Google Analytics and Tag Manager tracking for web and app performance.
Develop automated dashboards and reports to
actionable insights across the business.
Joining behavioural and other data using SQL.
Assist our digital marketers with the implementation of personalisation and AB test strategies.
Monitor and refine analytics infrastructure to support evolving digital strategies.
Present findings to senior stakeholders and influence key decisions.
Collaborate with marketing, data engineering, and leadership teams to drive data-driven outcomes.
Your team:
You’ll join Lotto NZ’s Data & Analytics team, part of the Innovation & Product division. We’re the brains behind turning data into insights that shape Lotto NZ’s digital strategy. Our team works closely with marketing and product teams to optimise campaigns, improve customer experiences, and deliver smarter decisions.
You will be a part of the Digital Analytics Centre of Excellence - a hub for best practice in Google Analytics and data interpretation. You’ll play a key role in bridging the gap between data and digital marketing, helping us maximise ROI and understand how players interact across web and mobile.
It’s a collaborative, forward-thinking environment where your expertise will influence major projects and digital initiatives that impact millions of New Zealanders.
A bit about you:
As an experienced digital analytics practitioner, you will be passionate about turning data into insights and proud of the impact you make. You will have:
Strong expertise in digital analytics tools like Google Analytics (GA4) and Google Tag Manager.
Hands-on experience with data analysis and querying using SQL, Databricks, or similar platforms.
Skills in data visualisation tools such as Power BI or Data Studio to tell compelling stories with data.
A solid understanding of web and app tracking, plus familiarity with JavaScript and HTML.
Proven ability to interpret complex data and present insights clearly to senior stakeholders.
At least 5 years’ experience in a similar role, with a track record of optimising digital marketing campaigns.
A tertiary qualification in a numeric or IT discipline.
How we care for you / Me pēhea tā mātou tiaki i a koe:
To help you win at work and beyond, we’ve created some purposeful ways to look after you, your whānau and the community we . Some of this includes:
Flexibility to have the work-life balance that suits both you and the people you care about via our hybrid working model.
Extra paid leave for days like Lotto Day at Christmas and Volunteer Day.
Recruitment referral bonus.
Modern office in Newmarket plus barista coffee machine.
An array of health and wellness benefits such as free flu jabs, access to EAP and onsite gym.
Cancer Care Programme: access to comprehensive cancer support, including personal health coaching and educational resources. Free and confidential for employees and their whānau.
Opportunity to join any of our Inclusion, Diversity, Equity and Wellbeing networks.
Enjoy fresh fruit, biscuits, coffee, breakfast, and a selection of teas on us!
Come as you are / Haere noa mai:
We want you to feel at home when you’re with us. We accept you and celebrate you exactly as you are, no matter your background.
At Lotto NZ, we believe that when everyone’s in, everyone wins. That’s why we’re committed to and intentional about building a diverse and inclusive workforce that our customers and communities can feel a part of. Our focus is to create an environment where you thrive, and where people from all backgrounds feel seen, heard, and understood!
This is your opportunity to join a group of good people, with good vibes who support each other like whānau.
We want you to feel comfortable throughout the recruitment process, so please feel free to let us know if there is anything you need to allow you to participate equitably.
Don’t worry if you think you don’t tick all the boxes – if you have passion and interest, we would love to hear from you.
While applications from any background are actively encouraged, the right to work in New Zealand is a must.
Full-time (fixed term), Contractor
Job no: 2026-0347
Location: Auckland (Tāmaki-makau-rau)
Closing Date: Wednesday, 4 March 2026
💡 Quick Summary
Seeking a career-building opportunity? The Digital Analyst - Frontier position is now open for candidates interested in the Admin Executive sector. This role in Tamaki offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Admin Executive is a plus.
