Demand Gen Specialist, Events
Job highlights
Identified by Google from the original job post
Qualifications
At least 2 years of event or tradeshow coordination experience required; preferably with experience in vendor relations and on-site management
At least 2 years marketing communications experience
At least 2 years of marketing automation experience
Strong verbal and written communication skills
Ability to work independently and complete assigned tasks within identified timeframes
Ability and desire to learn quickly and apply new skills
Proficiency in Microsoft Office, Word, Excel, Power Point, Adobe Acrobat Pro required
Proficiency in Adobe Photoshop, Illustrator, Dreamweaver, Flash, Fireworks & InDesign
Ability to travel up to 20%
Bachelor’s degree in business mgmt., communication, marketing or similar field required
Benefits
instructional videos, webinars, tradeshow promotions, and PR campaigns
Responsibilities
Manage and coordinate conferences and tradeshows; includes regional conferences, national and international tradeshows
Coordinate staff logistics; registrations, accommodations, book meeting space
Exhibit maintenance; inventory, shipping coordination
Create and manage pre- and post-show communications including email marketing and social
Maintain show schedules, project checklist, and processes
On-site execution and management of national events, including show set-up and take-down
Process leads in CRM system and distribution to Salesforce
Trainings management; includes webinar trainings
Build and manage training events calendar
Work closely with Applications Engineers/Sales/Product Management for trainings focus and to
develop descriptions for websites and media
Coordinate registrations, logistics, manage vendors, pre- and post-event communications
Post-event data collection, lead tracking and reporting, including event ROI
Work with Channel Sales Manager to develop and organize channel marketing programs & events
Research and book speaking and training opportunities at events
Develop targeted event marketing campaigns and promotions including program advertisements, exhibit graphics/messages & materials; email invites, press releases/announcements, social media announcements
Update and maintain events listed on company and external websites
Manage product launches and announcements
Collaborate with Product Management to develop communications strategies, plans, and tools to achieve objectives
Lead the development of positioning and messaging for new products
Develop timelines and managing projects leading up to the release of new products
Work with Marketing team to develop customer presentations, selling tools, advertising, case
studies, e-marketing initiatives, product brochures, website content, white papers, product and
Coordinate external communications; press releases, press conferences, company and external websites updated, etc
Work with Marketing Manager and Product Management to ensure all aspects of product launch are completed
Manage stock of promotional materials, datasheets & brochures, show materials, dummy inverters, apparel
Manage within estimated costs for event budgets and track expenses and complete financial reconciliation
Job description
DUTIES:
Manage and coordinate conferences and tradeshows; includes regional conferences, national and international tradeshows
o Coordinate staff logistics; registrations, accommodations, book meeting space
o Exhibit maintenance; inventory, shipping coordination
o Create and manage pre- and post-show communications including email marketing and social
media promotion
o Maintain show schedules, project checklist, and processes
o On-site execution and management of national events, including show set-up and take-down
o Process leads in CRM system and distribution to Salesforce
Trainings management; includes webinar trainings
o Build and manage training events calendar
o Work closely with Applications Engineers/Sales/Product Management for trainings focus and to
develop descriptions for websites and media
o Coordinate registrations, logistics, manage vendors, pre- and post-event communications
o Post-event data collection, lead tracking and reporting, including event ROI
Work with Channel Sales Manager to develop and organize channel marketing programs & events
Research and book speaking and training opportunities at events
Develop targeted event marketing campaigns and promotions including program advertisements, exhibit graphics/messages & materials; email invites, press releases/announcements, social media announcements
Update and maintain events listed on company and external websites
Manage product launches and announcements
o Collaborate with Product Management to develop communications strategies, plans, and tools to achieve objectives
o Lead the development of positioning and messaging for new products
o Develop timelines and managing projects leading up to the release of new products
o Work with Marketing team to develop customer presentations, selling tools, advertising, case
studies, e-marketing initiatives, product brochures, website content, white papers, product and
instructional videos, webinars, tradeshow promotions, and PR campaigns
o Coordinate external communications; press releases, press conferences, company and external websites updated, etc.
o Work with Marketing Manager and Product Management to ensure all aspects of product launch are completed
Manage stock of promotional materials, datasheets & brochures, show materials, dummy inverters, apparel
Manage within estimated costs for event budgets and track expenses and complete financial reconciliation
REQUIREMENTS: Skills/Knowledge/Abilities:
• At least 2 years of event or tradeshow coordination experience required; preferably with experience in vendor relations and on-site management
• At least 2 years marketing communications experience
• At least 2 years of marketing automation experience
• Strong verbal and written communication skills
• Ability to work independently and complete assigned tasks within identified timeframes
• Ability and desire to learn quickly and apply new skills
• Proficiency in Microsoft Office, Word, Excel, Power Point, Adobe Acrobat Pro required
• Proficiency with Salesforce, Pardot, GoToWebinar and EventBrite desired
• Proficiency in Adobe Photoshop, Illustrator, Dreamweaver, Flash, Fireworks & InDesign
• Social media and e-mail marketing experience preferred
• PV industry experience desired
• Ability to travel up to 20%
Educ ation/Certification:
• Bachelor’s degree in business mgmt., communication, marketing or similar field required
Job Type: Full-time
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Tesla
Demand Gen Specialist, Events
Tesla • Palo Alto, CA, United States • via LinkedIn
15 hours ago
Full–time
Apply on LinkedIn
Apply on Indeed
Apply on SimplyHired
Job highlights
Identified by Google from the original job post
Qualifications
Additionally, they should have a passion for renewable energy and be a self-starter with excellent interpersonal and communication skills
Bachelor’s Degree in Marketing, Business Administration, or a related field or equivalent experience
Minimum of 5-7 years of experience in event management, marketing operations, or a similar role
Proven experience in managing both large-scale and smaller, targeted events
Strong project management skills, with proficiency in event planning software
Excellent communication and negotiation skills
Proficient in Microsoft Office Suite; familiarity with CRM systems
Creative thinker with strong problem-solving capabilities
Benefits
Compensation and Benefits
Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:
Aetna PPO and HSA plans > 2 medical plan options with $0 payroll deduction
Family-building, fertility, adoption and surrogacy benefits
Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
Company Paid (Health Savings Account) HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
Company paid Basic Life, AD&D, short-term and long-term disability insurance
Employee Assistance Program
Sick and Vacation time (Flex time for salary positions), and Paid Holidays
Back-up childcare and parenting support resources
Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
Weight Loss and Tobacco Cessation Programs
Tesla Babies program
Commuter benefits
Employee discounts and perks program
Expected Compensation
$80,000 - $150,000/annual salary + cash and stock awards + benefits
Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience
The total compensation package for this position may also include other elements dependent on the position offered
Responsibilities
This role will focus on North America events and marketing operations and require meticulous planning, cross-functional communication, and execution of multiple consecutive industry conferences and regional events
This role will also facilitate various budgetary processes and fulfillment of global marketing-specific product allocations
To succeed, the ideal candidate will have a keen eye for detail, be highly organized, able to adapt to a fast-paced environment and excel in managing multiple projects simultaneously
Lead the planning and execution of major events, ensuring they align with strategic business goals and lead generation targets
Plan and support distributor events and Installer roadshows, ensuring all logistical aspects are covered from setup to tear down
Coordinate and manage the global requests and shipments of PW3 marketing unit allocations, ensuring timely and accurate distribution to support marketing initiatives
Work with the Finance team for monthly reconciliation of the North America marketing budget, ensuring minimal variances and transparency
Job description
What To Expect
Tesla is looking for a dynamic Demand Generation Specialist to join our North America team in Palo Alto, CA. This role will focus on North America events and marketing operations and require meticulous planning, cross-functional communication, and execution of multiple consecutive industry conferences and regional events. This role will also facilitate various budgetary processes and fulfillment of global marketing-specific product allocations.
To succeed, the ideal candidate will have a keen eye for detail, be highly organized, able to adapt to a fast-paced environment and excel in managing multiple projects simultaneously. Additionally, they should have a passion for renewable energy and be a self-starter with excellent interpersonal and communication skills.
What You'll Do
• Lead the planning and execution of major events, ensuring they align with strategic business goals and lead generation targets
• Plan and support distributor events and Installer roadshows, ensuring all logistical aspects are covered from setup to tear down
• Coordinate and manage the global requests and shipments of PW3 marketing unit allocations, ensuring timely and accurate distribution to support marketing initiatives
• Work with the Finance team for monthly reconciliation of the North America marketing budget, ensuring minimal variances and transparency
What You'll Bring
• Bachelor’s Degree in Marketing, Business Administration, or a related field or equivalent experience
• Minimum of 5-7 years of experience in event management, marketing operations, or a similar role
• Proven experience in managing both large-scale and smaller, targeted events
• Strong project management skills, with proficiency in event planning software
• Excellent communication and negotiation skills
• Proficient in Microsoft Office Suite; familiarity with CRM systems
• Creative thinker with strong problem-solving capabilities
Benefits
Compensation and Benefits
Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:
• Aetna PPO and HSA plans > 2 medical plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Account) HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program
Expected Compensation
$80,000 - $150,000/annual salary + cash and stock awards + benefits
Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
, Tesla