Job Description
Demand Generation Manager (SaaS)
Full-time | Permanent
Preferred locations: Melbourne, Sydney, Brisbane, Adelaide, Perth
Hybrid working: 2 days in office, 3 days WFH
Interested in purposeful work at a fast-growing SaaS company, with a competitive salary, great perks, and a genuinely supportive team culture?
Meet AlayaCare! We’re a fast-growing SaaS scale-up on a mission to transform aged and disability care across Australia, New Zealand, Canada, the US and beyond. Our platform helps care providers deliver exceptional service in homes, communities, and residential settings.
We’re big on Tech with Purpose and passionate about improving lives - all while having a little fun along the way (we’ve been known to enjoy a team lunch or three).
The Role:
We’re on the lookout for a B2B Demand Generation Manager who’s ready to bring their Campaign, Digital & Generalist Marketing experience to the table. Reporting to the Director of Marketing ANZ you'll help drive our Demand Generation campaigns for our SaaS solutions across the region.
This is a role for someone who can zoom out to design campaigns and zoom in to pull the operational levers that make them run. If you’ve worked in a SaaS business, know how to engage hard-to-reach audiences, and have hands-on experience with marketing automation platforms like HubSpot, you’ll thrive in this role.
Your days will involve:
Designing and executing multi-channel B2B Demand Generation campaigns (email, digital ads, webinars, events) to drive awareness and qualified leads
Managing digital advertising and paid media (LinkedIn, Google Ads), including budgeting, targeting, and performance optimisation
Collaborating cross-functionally with Sales as well as other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives
Driving top-of-funnel lead generation and support the sales pipeline through aligned campaigns and content
Tracking, analysing, and optimising campaign performance to improve ROI and lead conversion
Supporting content and email marketing efforts, including campaign execution, template creation, and engagement analysis
Leveraging data and insights to inform strategic decisions and continuously improve demand generation outcomes.
You’ll thrive in this role if you:
Bring 5 years of experience in SaaS Marketing, specifically in Demand Generation/ Campaign/Digital and Generalist Marketing
Have hands-on experience with Google Ads, Analytics, Tag Manager, HubSpot &/or Salesforce
Have a Marketing qualification or equivalent experience
Are known for your skills in carefully analysing data and processes to drive marketing efficiency and performance
Are a great communicator – you’re comfortable breaking down complex information in an understandable way
Are organised, manage your workload proactively and work independently, though are just as comfortable contributing and collaborating effectively as part of a team
Are a customer-focused individual with a passion for continuous learning and improvement.
Bonus points if you:
Have knowledge of the aged or disability care sector
Have previous experience with AlayaCare/Procura products
We believe great work should be rewarded. Here’s how we show our appreciation:
Choose your own 2 days/week in office, 3 days WFH
Competitive salary
5 Wellness days per year
$1,000/year flexible benefits package
22 weeks company-paid parental leave
2 days company-paid volunteer leave to support causes you care about
Team lunches, events & wellness activities
A genuinely open, inclusive, and collaborative culture
A chance to do purposeful work in the fast-paced tech sector, whilst making real impact in the care space.
Belonging matters.
We’re committed to building an organisation that reflects the communities we serve. Diversity, equity, inclusion, and accessibility aren’t just buzzwords here, they’re woven into everything we do.
Job Type: Full-time
Pay: $90,000.00 – $120,000.00 per year
Work Location: Hybrid remote in Sydney NSW 2000
Full-time | Permanent
Preferred locations: Melbourne, Sydney, Brisbane, Adelaide, Perth
Hybrid working: 2 days in office, 3 days WFH
Interested in purposeful work at a fast-growing SaaS company, with a competitive salary, great perks, and a genuinely supportive team culture?
Meet AlayaCare! We’re a fast-growing SaaS scale-up on a mission to transform aged and disability care across Australia, New Zealand, Canada, the US and beyond. Our platform helps care providers deliver exceptional service in homes, communities, and residential settings.
We’re big on Tech with Purpose and passionate about improving lives - all while having a little fun along the way (we’ve been known to enjoy a team lunch or three).
The Role:
We’re on the lookout for a B2B Demand Generation Manager who’s ready to bring their Campaign, Digital & Generalist Marketing experience to the table. Reporting to the Director of Marketing ANZ you'll help drive our Demand Generation campaigns for our SaaS solutions across the region.
This is a role for someone who can zoom out to design campaigns and zoom in to pull the operational levers that make them run. If you’ve worked in a SaaS business, know how to engage hard-to-reach audiences, and have hands-on experience with marketing automation platforms like HubSpot, you’ll thrive in this role.
Your days will involve:
Designing and executing multi-channel B2B Demand Generation campaigns (email, digital ads, webinars, events) to drive awareness and qualified leads
Managing digital advertising and paid media (LinkedIn, Google Ads), including budgeting, targeting, and performance optimisation
Collaborating cross-functionally with Sales as well as other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives
Driving top-of-funnel lead generation and support the sales pipeline through aligned campaigns and content
Tracking, analysing, and optimising campaign performance to improve ROI and lead conversion
Supporting content and email marketing efforts, including campaign execution, template creation, and engagement analysis
Leveraging data and insights to inform strategic decisions and continuously improve demand generation outcomes.
You’ll thrive in this role if you:
Bring 5 years of experience in SaaS Marketing, specifically in Demand Generation/ Campaign/Digital and Generalist Marketing
Have hands-on experience with Google Ads, Analytics, Tag Manager, HubSpot &/or Salesforce
Have a Marketing qualification or equivalent experience
Are known for your skills in carefully analysing data and processes to drive marketing efficiency and performance
Are a great communicator – you’re comfortable breaking down complex information in an understandable way
Are organised, manage your workload proactively and work independently, though are just as comfortable contributing and collaborating effectively as part of a team
Are a customer-focused individual with a passion for continuous learning and improvement.
Bonus points if you:
Have knowledge of the aged or disability care sector
Have previous experience with AlayaCare/Procura products
We believe great work should be rewarded. Here’s how we show our appreciation:
Choose your own 2 days/week in office, 3 days WFH
Competitive salary
5 Wellness days per year
$1,000/year flexible benefits package
22 weeks company-paid parental leave
2 days company-paid volunteer leave to support causes you care about
Team lunches, events & wellness activities
A genuinely open, inclusive, and collaborative culture
A chance to do purposeful work in the fast-paced tech sector, whilst making real impact in the care space.
Belonging matters.
We’re committed to building an organisation that reflects the communities we serve. Diversity, equity, inclusion, and accessibility aren’t just buzzwords here, they’re woven into everything we do.
Job Type: Full-time
Pay: $90,000.00 – $120,000.00 per year
Work Location: Hybrid remote in Sydney NSW 2000
💡 Quick Summary
Seeking a career-building opportunity? The Demand Generation Manager position is now open for candidates interested in the Work from home Jobs sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Work from home Jobs is a plus.
