Job Description
On-Target Earnings: $70,000 - $80,000
Location: Kelowna, BC (In-person)
Benefits: Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One
About Us
At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.
Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.
At the heart of everything we do:
1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.
Why you shouldn't work here – Radical Transparency from our CEO
What Applying Looks Like
We keep it transparent and efficient. Here's what to expect:
1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
Application review
15-minute intro call
Strengths assessment – how you learn and do
In-person interview – values and culture fit
Paid test project – work with us, like you're already on the team
Final call with our CEO
Offer – if we're both excited, we move forward fast
About the Role
As our Demand Generation Marketer, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.
This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.
What You'll Do
Paid Media & Acquisition
Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
Continuously test new offers, hooks, formats, and channels to find new growth levers
Direct-Response Copy & Creative
Write high-converting ad copy, headlines, CTAs, and sales scripts
Build landing pages, email sequences, VSLs, and sales letters that convert
Collaborate with our design/video team to create thumb-stopping ad creative
Funnel Strategy & Optimization
Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
Build nurturing journeys that segment prospects from TOFU to BOFU
Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV
Analytics & Reporting
Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
Present weekly performance insights to leadership and recommend growth opportunities
Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)
Collaboration & Project Management
Work cross-functionally with Sales, Product Marketing, Creative, and Operations
Manage freelancers or agencies as needed to execute and scale campaigns
Document winning campaigns, funnels, and learnings in playbooks for repeatable success
What You Bring
Required
3–5 years in demand gen, performance, or growth marketing
Proven record of hitting ROAS/CAC targets in B2B SaaS, coaching, or info-product companies
Mastery of Facebook Ads Manager, Google Ads, and at least one CRM/funnel builder (ClickFunnels, HubSpot, GoHighLevel, etc.)
Portfolio of copy or campaigns that directly led to sales
Advanced Google Sheets/Excel skills and data fluency (GA4, attribution, cohort analysis)
Preferred
Experience marketing high-ticket offers ($5K+)
Meta Blueprint or Google Ads certified
Familiarity with Dan Martell's "Buy Back Your Time" or other growth systems
Creative direction or basic video-editing abilities
You're a Great Fit If You…
Own your numbers and love being judged on results, not effort
Write killer copy that blends clarity, urgency, and psychology
Enjoy spreadsheet deep-dives as much as creative brainstorming
Thrive in a fast-paced, high-output environment
Are hungry for more than a job, you want a mission
Why Kelowna? Why Now?
People move here for the views. They stay for the vibe. Kelowna offers:
A thriving entrepreneurial ecosystem
World-class outdoor activities at your doorstep
Great schools, arts, and a vibrant, welcoming community
Lakeside patios, mountain trails, craft coffee, and yes, amazing wine
Location: Kelowna, BC (In-person)
Benefits: Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One
About Us
At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.
Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.
At the heart of everything we do:
1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.
Why you shouldn't work here – Radical Transparency from our CEO
What Applying Looks Like
We keep it transparent and efficient. Here's what to expect:
1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
Application review
15-minute intro call
Strengths assessment – how you learn and do
In-person interview – values and culture fit
Paid test project – work with us, like you're already on the team
Final call with our CEO
Offer – if we're both excited, we move forward fast
About the Role
As our Demand Generation Marketer, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.
This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.
What You'll Do
Paid Media & Acquisition
Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
Continuously test new offers, hooks, formats, and channels to find new growth levers
Direct-Response Copy & Creative
Write high-converting ad copy, headlines, CTAs, and sales scripts
Build landing pages, email sequences, VSLs, and sales letters that convert
Collaborate with our design/video team to create thumb-stopping ad creative
Funnel Strategy & Optimization
Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
Build nurturing journeys that segment prospects from TOFU to BOFU
Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV
Analytics & Reporting
Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
Present weekly performance insights to leadership and recommend growth opportunities
Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)
Collaboration & Project Management
Work cross-functionally with Sales, Product Marketing, Creative, and Operations
Manage freelancers or agencies as needed to execute and scale campaigns
Document winning campaigns, funnels, and learnings in playbooks for repeatable success
What You Bring
Required
3–5 years in demand gen, performance, or growth marketing
Proven record of hitting ROAS/CAC targets in B2B SaaS, coaching, or info-product companies
Mastery of Facebook Ads Manager, Google Ads, and at least one CRM/funnel builder (ClickFunnels, HubSpot, GoHighLevel, etc.)
Portfolio of copy or campaigns that directly led to sales
Advanced Google Sheets/Excel skills and data fluency (GA4, attribution, cohort analysis)
Preferred
Experience marketing high-ticket offers ($5K+)
Meta Blueprint or Google Ads certified
Familiarity with Dan Martell's "Buy Back Your Time" or other growth systems
Creative direction or basic video-editing abilities
You're a Great Fit If You…
Own your numbers and love being judged on results, not effort
Write killer copy that blends clarity, urgency, and psychology
Enjoy spreadsheet deep-dives as much as creative brainstorming
Thrive in a fast-paced, high-output environment
Are hungry for more than a job, you want a mission
Why Kelowna? Why Now?
People move here for the views. They stay for the vibe. Kelowna offers:
A thriving entrepreneurial ecosystem
World-class outdoor activities at your doorstep
Great schools, arts, and a vibrant, welcoming community
Lakeside patios, mountain trails, craft coffee, and yes, amazing wine
💡 Quick Summary
Seeking a career-building opportunity? The Demand Generation Marketer position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Calgary offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
