Job Description
Role & responsibilities
• Develop and execute comprehensive media strategies to drive brand awareness and lead generation via. top digital and mainstream media channels.
• Conduct market research and stay updated with the industry trends to identify target audience demographics, media consumption habits, and emerging media platforms.
• Oversee media planning and buying activities, ensuring optimal utilization of budgets and resources to achieve marketing objectives.
• Collaborate with all internal stakeholders, including marketing, advertising, and creative teams, to align media strategies with overall marketing campaigns and brand messaging.
• Evaluate and negotiate media partnerships, contracts, and rates to maximize cost efficiency and reach target audience segments effectively.
• Develop and maintain relationships with media vendors, agencies, and industry professionals to stay abreast of the latest media opportunities and negotiate advantageous partnerships.
• On Facebook Ads, Monitor and analyse media campaign performance metrics, such as impressions, reach, click-through rates, and conversions, CPR and provide insights and recommendations for optimization.
• Stay up-to-date with digital media trends, innovations, and best practices, and proactively explore opportunities for incorporating new and emerging media channels into the overall media mix.
• Responsible for managing media budgets, track expenditures, and provide regular reports on media campaign performance and ROI to senior management.
Requirement :
• Bachelor’s /Master’s Degree (Marketing, Advertising, Mass Communication or related fields)
• Excellent Communication/presentation/client management skills
• Microsoft Excel Reporting Skills
Experience :
• Minimum 3 years of digital marketing experience.
• Experience with campaign creation and management on all ad serving technologies, including Google Ads, Facebook Ads and other media Channels.
External Skills And Expertise
Requirement :
• Bachelor’s /Master’s Degree (Marketing, Advertising, Mass Communication or related fields)
• Excellent Communication/presentation/client management skills
• Microsoft Excel Reporting Skills
• Develop and execute comprehensive media strategies to drive brand awareness and lead generation via. top digital and mainstream media channels.
• Conduct market research and stay updated with the industry trends to identify target audience demographics, media consumption habits, and emerging media platforms.
• Oversee media planning and buying activities, ensuring optimal utilization of budgets and resources to achieve marketing objectives.
• Collaborate with all internal stakeholders, including marketing, advertising, and creative teams, to align media strategies with overall marketing campaigns and brand messaging.
• Evaluate and negotiate media partnerships, contracts, and rates to maximize cost efficiency and reach target audience segments effectively.
• Develop and maintain relationships with media vendors, agencies, and industry professionals to stay abreast of the latest media opportunities and negotiate advantageous partnerships.
• On Facebook Ads, Monitor and analyse media campaign performance metrics, such as impressions, reach, click-through rates, and conversions, CPR and provide insights and recommendations for optimization.
• Stay up-to-date with digital media trends, innovations, and best practices, and proactively explore opportunities for incorporating new and emerging media channels into the overall media mix.
• Responsible for managing media budgets, track expenditures, and provide regular reports on media campaign performance and ROI to senior management.
Requirement :
• Bachelor’s /Master’s Degree (Marketing, Advertising, Mass Communication or related fields)
• Excellent Communication/presentation/client management skills
• Microsoft Excel Reporting Skills
Experience :
• Minimum 3 years of digital marketing experience.
• Experience with campaign creation and management on all ad serving technologies, including Google Ads, Facebook Ads and other media Channels.
External Skills And Expertise
Requirement :
• Bachelor’s /Master’s Degree (Marketing, Advertising, Mass Communication or related fields)
• Excellent Communication/presentation/client management skills
• Microsoft Excel Reporting Skills
💡 Quick Summary
Seeking a career-building opportunity? The Deputy Manager - Marketing - Google Ads position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.