Job Description
Role Overview:
The Deputy/Assistant Manager – Marketing will be responsible for driving business through the Channel Partner (CP) network and managing Out-of-Home (OOH) branding initiatives. The role demands a high level of coordination, execution, and analytical ability to enhance brand visibility and ensure consistent channel engagement.
Key Responsibilities:Channel Partner Marketing:
• Identify, onboard, and engage new channel partners across target markets.
• Organize CP meets, site visits, and briefing sessions to maintain partner enthusiasm and alignment.
• Ensure regular communication with CPs through newsletters, WhatsApp groups, and CRM tools.
• Track CP performance and create incentive programs to boost sales.
• Coordinate with Sales for timely support, CP feedback, and lead tracking.
Out-of-Home (OOH) Branding:
• Plan, execute, and monitor all outdoor branding activities – hoardings, bus shelters, wall wraps, pole kiosks, etc.
• Coordinate with media agencies and vendors for OOH planning, printing, installation, and maintenance.
• Evaluate site visibility, traffic flow, and strategic positioning for maximum brand impact.
• Monitor OOH campaign ROI, negotiate costs, and ensure budget adherence.
• Maintain a calendar of OOH activities, ensuring timely refresh and removal as per plan.
Qualifications & Skills:
• Bachelor’s degree in Marketing, Business Administration or related field (MBA preferred).
• 3–6 years of relevant experience in real estate, retail, or similar industries.
• Strong vendor and partner management skills.
• Proficient in Microsoft Excel, PowerPoint, and CRM tools.
• Excellent communication, coordination, and negotiation skills.
• Ability to work under pressure and meet deadlines.
Key KPIs:
• Number of active CPs onboarded and activated per quarter
• Lead conversions and revenue generated via CP channel
• Cost-per-lead (CPL) from CPs and OOH media
• Brand reach and engagement from OOH campaigns
• Timeliness and quality of OOH execution
The Deputy/Assistant Manager – Marketing will be responsible for driving business through the Channel Partner (CP) network and managing Out-of-Home (OOH) branding initiatives. The role demands a high level of coordination, execution, and analytical ability to enhance brand visibility and ensure consistent channel engagement.
Key Responsibilities:Channel Partner Marketing:
• Identify, onboard, and engage new channel partners across target markets.
• Organize CP meets, site visits, and briefing sessions to maintain partner enthusiasm and alignment.
• Ensure regular communication with CPs through newsletters, WhatsApp groups, and CRM tools.
• Track CP performance and create incentive programs to boost sales.
• Coordinate with Sales for timely support, CP feedback, and lead tracking.
Out-of-Home (OOH) Branding:
• Plan, execute, and monitor all outdoor branding activities – hoardings, bus shelters, wall wraps, pole kiosks, etc.
• Coordinate with media agencies and vendors for OOH planning, printing, installation, and maintenance.
• Evaluate site visibility, traffic flow, and strategic positioning for maximum brand impact.
• Monitor OOH campaign ROI, negotiate costs, and ensure budget adherence.
• Maintain a calendar of OOH activities, ensuring timely refresh and removal as per plan.
Qualifications & Skills:
• Bachelor’s degree in Marketing, Business Administration or related field (MBA preferred).
• 3–6 years of relevant experience in real estate, retail, or similar industries.
• Strong vendor and partner management skills.
• Proficient in Microsoft Excel, PowerPoint, and CRM tools.
• Excellent communication, coordination, and negotiation skills.
• Ability to work under pressure and meet deadlines.
Key KPIs:
• Number of active CPs onboarded and activated per quarter
• Lead conversions and revenue generated via CP channel
• Cost-per-lead (CPL) from CPs and OOH media
• Brand reach and engagement from OOH campaigns
• Timeliness and quality of OOH execution
💡 Quick Summary
Seeking a career-building opportunity? The Deputy Manager/Assistant Manger - Channel Marketing & Outdoor position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Coimbatore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.