Job Description
Job Purpose
Monitor End-to-End business funnel and focusing on increasing the overall traffic of business both organically and inorganically, improving the customer journey and management of notification campaigns in the most effective and efficient manner to enhance business engagement.
Duties And Responsibilities
Campaign Execution & Reporting
o Content & Creatives Preparation in alignment with Business & Content Team
o Maintain a mix of sustaining/ performing campaigns with experimentation
o Own and deploy multi-channel orchestration framework for remarketing campaigns
o Own the micro KPIs to manage campaign performance
Campaign Experimentation (A/B Testing) for growing CTR & enhancements
Business Performance & Reporting (MIS)
o Identify insights and actionable from the tool kits to deliver core business objectives
Channel AOP Achievement and identifying growth opportunities
KRA
Campaign Operations
o Timely execution of Campaigns
o CTR
o Content & Creative Sanity Check
o Analysis & Reporting
Engagement with respective businesses and Cross functional teams.
Cross Functional Team Alignments: Roles you need to interact with inside the organization to enable success in your day-to-day work
Ø Business Team
• Monthly and weekly meetings Business Team covering the following:
o Funnel
o Campaign Performance
o Assisted Framework: Lead Discussions
• Daily MIS & Channel Performance basis attribution & contribution
• Field (Call Center & Field) Lead end to end tracking and continuous improvement in conversions
• Participate in Sales Calls with Call center & Field Team.
Data Team
o Dashboard: Performance Summary, Entry Points (Users & traffic), Conversion Analysis, Funnel, Page Wise & Event Level Analysis.
o Prospect Modelling for Campaign Targeting (Persona Mapping & Campaign Data Segmentation)
o Platform Analytics with Insights
Ø Content and Creative Team
• Ensure adherence to SOP for raising requirement & ensure the processes are followed on daily basis.
• Raising request for App banners and Nudges, deciding the theme of the banner
• Briefing about the new product propositions which is going live on App so that performance marketing team can get content & creatives on time
• Coordinating with team for regularly updating the banners & content for every event with specific offer
Banner Changes
o Banner Go Live & Changes (ICORS, Segmented & Static) across different sections.
Monitor End-to-End business funnel and focusing on increasing the overall traffic of business both organically and inorganically, improving the customer journey and management of notification campaigns in the most effective and efficient manner to enhance business engagement.
Duties And Responsibilities
Campaign Execution & Reporting
o Content & Creatives Preparation in alignment with Business & Content Team
o Maintain a mix of sustaining/ performing campaigns with experimentation
o Own and deploy multi-channel orchestration framework for remarketing campaigns
o Own the micro KPIs to manage campaign performance
Campaign Experimentation (A/B Testing) for growing CTR & enhancements
Business Performance & Reporting (MIS)
o Identify insights and actionable from the tool kits to deliver core business objectives
Channel AOP Achievement and identifying growth opportunities
KRA
Campaign Operations
o Timely execution of Campaigns
o CTR
o Content & Creative Sanity Check
o Analysis & Reporting
Engagement with respective businesses and Cross functional teams.
Cross Functional Team Alignments: Roles you need to interact with inside the organization to enable success in your day-to-day work
Ø Business Team
• Monthly and weekly meetings Business Team covering the following:
o Funnel
o Campaign Performance
o Assisted Framework: Lead Discussions
• Daily MIS & Channel Performance basis attribution & contribution
• Field (Call Center & Field) Lead end to end tracking and continuous improvement in conversions
• Participate in Sales Calls with Call center & Field Team.
Data Team
o Dashboard: Performance Summary, Entry Points (Users & traffic), Conversion Analysis, Funnel, Page Wise & Event Level Analysis.
o Prospect Modelling for Campaign Targeting (Persona Mapping & Campaign Data Segmentation)
o Platform Analytics with Insights
Ø Content and Creative Team
• Ensure adherence to SOP for raising requirement & ensure the processes are followed on daily basis.
• Raising request for App banners and Nudges, deciding the theme of the banner
• Briefing about the new product propositions which is going live on App so that performance marketing team can get content & creatives on time
• Coordinating with team for regularly updating the banners & content for every event with specific offer
Banner Changes
o Banner Go Live & Changes (ICORS, Segmented & Static) across different sections.
💡 Quick Summary
Seeking a career-building opportunity? The Deputy Unit Manager | Digital Platforms position is now open for candidates interested in the Bank Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.