About Client :No.1 NBFC Financial Services Company in India with 50,000 employees across India and generating Rs. 68000 Crs. and part of 100 billion dollar Big Group.Job Purpose :There are 3 parts of this role :1. Lead the digital experience practice for Loans (Secured & Unsecured) portfolio for App & Web- Measurement of digital customer experience on App & Web platforms of the company- Define the event map and overall experience analysis for customer journeys.- Co-create the overall DCX approach for all digital platforms.- Define customised CX & design playbooks for the portfolio - Integrate the playbook rules into the technology platform event map2. Lead the Design practice for Loans (Secured & Unsecured) portfolio for App & Web- Implement the User Interface Design, Interactions Design, Assistance Framework and Animation Design domains for the portfolio- Build a team of domain experts to lead the above practices. - Integrate principles of the above practices across all digital platforms of the company3. Set up CX as a business driver contributing to business volumes- Define an overarching model with clear principles of linkages between CX and business volume for the portfolio- Operationalise the A/B Testing technology platform to create next-best journey paths (NBJPs)- Operationalise the rapid prototyping environment to test the NBJPs- Work with front-end technology teams to carry out journey optimizations across App & Web- Contribute 15% of the overall business volume through CX optimizations across App & Web
💡 Quick Summary
Seeking a career-building opportunity? The Design Lead | UX Strategy Research position is now open for candidates interested in the MIS Executive sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.