• Strategizing and executing effective techniques for Content creation in terms of articles, videos, blog posts, infographics, etc
Manage the content calendar with the help of different content marketing agencies, vendors and freelancers
Promote the content created on different platforms (Social Media, Display, Mobile, Native, Search) in order to reach the customer at various stages of their purchase journey
Optimize Content presence of the brand and the products with close partnership with the SEO and SEM teams
Manage and post relevant content for better site ranking and traffic
Measure and report the performance of all campaigns and content activities in terms of brand recall, affinity and actual business for the Bank