Job Description
We are seeking a highly skilled and results-driven professional to lead and optimize our digital advertising technology stack. This role involves managing our AdTech infrastructure, developing monetization strategies, and collaborating with cross-functional teams to enhance advertising performance.
The responsibilities we entrust you with
- Design, implement, and optimize AdTech solutions including DSPs, SSPs, DMPs, CDPs, and ad servers (e.g., Google Ad Manager, The Trade Desk, Adobe Experience Platform).
- Develop and execute data monetization strategies leveraging audience segmentation, lookalike modeling, and programmatic advertising.
- Manage partnerships with ad networks, exchanges, and data marketplaces.
- Collaborate with Data, Product, and Marketing teams to ensure data is collected, enriched, and activated effectively for advertising and revenue purposes.
- Oversee yield optimization for programmatic and direct-sold campaigns.
- Conduct market research to stay current with AdTech trends, regulatory changes (e.g., GDPR, CCPA), and competitive benchmarks.
- Define and monitor key KPIs including fill rate, CPM, eCPM, CTR, data revenue, and ROI.
- Evaluate and onboard new platforms or partners to increase data monetization potential.
- Ensure compliance with privacy regulations and internal data governance policies.
Requirements
- Bachelor's degree in marketing, Computer Science, Data Science, Business, or a related field.
- 5+ years of experience in AdTech, digital advertising, or data monetization.
- Strong understanding of programmatic advertising ecosystems, real-time bidding, and data privacy laws.
- Proficiency with tools such as Google Ad Manager, The Trade Desk, Segment, Snowflake, or LiveRamp.
- Experience with data analytics platforms (e.g., Google Analytics, Looker, Tableau).
- Strong project management, analytical, and communication skills.
Our values
- We take the Shot: We decide fast and deliver right.
- We are the CEO of what we do: We show ownership and make things happen.
- We own tomorrow: We build solutions for our merchants and do the right thing.
- We sign our work like an artist: We seek to learn and take pride in the work we do.
- We are the Sherpa: We take people along and act in the interest of our organization.
- We care with tough love: We empower others and help people grow.
The responsibilities we entrust you with
- Design, implement, and optimize AdTech solutions including DSPs, SSPs, DMPs, CDPs, and ad servers (e.g., Google Ad Manager, The Trade Desk, Adobe Experience Platform).
- Develop and execute data monetization strategies leveraging audience segmentation, lookalike modeling, and programmatic advertising.
- Manage partnerships with ad networks, exchanges, and data marketplaces.
- Collaborate with Data, Product, and Marketing teams to ensure data is collected, enriched, and activated effectively for advertising and revenue purposes.
- Oversee yield optimization for programmatic and direct-sold campaigns.
- Conduct market research to stay current with AdTech trends, regulatory changes (e.g., GDPR, CCPA), and competitive benchmarks.
- Define and monitor key KPIs including fill rate, CPM, eCPM, CTR, data revenue, and ROI.
- Evaluate and onboard new platforms or partners to increase data monetization potential.
- Ensure compliance with privacy regulations and internal data governance policies.
Requirements
- Bachelor's degree in marketing, Computer Science, Data Science, Business, or a related field.
- 5+ years of experience in AdTech, digital advertising, or data monetization.
- Strong understanding of programmatic advertising ecosystems, real-time bidding, and data privacy laws.
- Proficiency with tools such as Google Ad Manager, The Trade Desk, Segment, Snowflake, or LiveRamp.
- Experience with data analytics platforms (e.g., Google Analytics, Looker, Tableau).
- Strong project management, analytical, and communication skills.
Our values
- We take the Shot: We decide fast and deliver right.
- We are the CEO of what we do: We show ownership and make things happen.
- We own tomorrow: We build solutions for our merchants and do the right thing.
- We sign our work like an artist: We seek to learn and take pride in the work we do.
- We are the Sherpa: We take people along and act in the interest of our organization.
- We care with tough love: We empower others and help people grow.
💡 Quick Summary
Seeking a career-building opportunity? The Digital Advertising Optimization Lead position is now open for candidates interested in the IT Engineer & Developer Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in IT Engineer & Developer Jobs is a plus.