Job Description
As a Digital Analytics & Insights – Senior Associate on the Employee Experience Analytics Team, you will directly shape and lead digital analytics strategies that drive our product development initiatives. You’ll be responsible for implementing and optimizing web analytics frameworks, analyzing behavioral data from platforms like Adobe Analytics and Google Analytics, and generating actionable insights to enhance employee experience across web and mobile products.
You’ll leverage your expertise in digital analytics, data storytelling, and measurement systems to influence product decisions and feature enhancements. Collaborating closely with Digital Product Owners and engineering teams, you’ll integrate data-driven recommendations, manage tagging and event tracking, and create impactful dashboards and visualizations that inform our digital strategy and improve user engagement.
Job responsibilities
• Craft and present compelling stories to stakeholders using both digital and offline data sources to influence product development and strategic decisions
• Develop product insights for senior leadership audiences that provide a holistic view of product performance and user behavior.
• Support the optimization and implementation of analytics frameworks that encompass both digital and offline data collection, using advanced tag management systems and other relevant tools to improve data accuracy and functionality.
• Translate broad business goals into detailed technical specifications for the engineering team, ensuring alignment with digital product strategies and operational needs.
• Collaborate with Digital Product Owners on product roadmap feature scoping and enhancements to shape user experience and product functionality.
• Document product requirements comprehensively, define acceptance criteria, and ensure that technical implementation aligns with business objectives.
• Ensure rigorous data governance and hygiene practices, including the management of offline data sources.
• Facilitate seamless collaboration among different business units to ensure that new features integrate well with existing systems and support the overall digital strategy.
• Lead the development of internal business intelligence capabilities to democratize data access and enhance organizational analytics maturity, enabling data-backed decision making.
• Synthesize both digital and offline data sources to optimize the customer journey and product performance.
• Guide cross-functional teams in planning and executing product features.
Required qualifications, capabilities, and skills
• 3+ years’ experience expertise in analytics, with a strong focus on synthesizing and integrating both digital and offline data sources to derive comprehensive insights.
• Demonstrable skills in SQL, R, Python, or similar tools for data analysis, critical for joining and analyzing diverse data sets to drive insights and optimize product strategies.
• Proficient with digital analytics tools (Adobe Analytics/Google Analytics).
• Capable of leveraging a variety of data analytics tools and platforms to collect, analyze, and report on data, with an emphasis on the ability to integrate diverse data sets to form a cohesive narrative.
• Experienced using tag management systems and other data collection frameworks to ensure accurate and comprehensive data capture from multiple sources, both digital and offline.
• Knowledge of journey analytics tools that combine data to understand the complete user journey.
• Knowledge of Virtual Assistants and measurement strategies to assess VA performance, with an understanding of how offline interactions can impact overall performance.
• Excellent writing and communication skills, with the ability to translate complex data into actionable insights for diverse audiences, including executives and multiple stakeholder groups.
Preferred qualifications, capabilities, and skills
• Excellent organization skills, capable of handling multiple concurrent projects in a dynamic setting, and leading teams towards achieving digital excellence.
💡 Quick Summary
Seeking a career-building opportunity? The Digital Analytics & Insights-Senior Associate position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Chicago offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
