Digital and Social Lead

**What’s the role?**

We are looking for a performance-driven Digital & Social Lead with proven experience creating multi-channel content for business and finance brands.

You’ll play a pivotal role in creating, managing and publishing evergreen digital content and always-on social content, identifying the most relevant and engaging headlines and hooks that demonstrate sharp thinking and a clear understanding of channel best practices and your audience.

You will be responsible for the amplification of existing print and digital content, as well as creating and curating insightful, informative, inspirational and entertaining social and audio content that is grounded in insight.

You will be the core digital and social stakeholder on this account. As such, the role is both hands-on and strategic.

It is a multi-channel role that requires experience in stakeholder management at all levels, an encyclopaedic knowledge of digital and social platform best practice, a proactive attentiveness to channel news, updates and algorithm changes, and an appetite for can-do creativity to ensure our client remains a leader in content.

**Key Responsibilities**

+ Content planning, scheduling, publishing and reporting

+ Uploading digital content into the CMS

+ Writing original digital content (business/finance focused)

+ Managing, creating and building long-form immersive digital content

+ Creating compelling audio editions/versions of digital content

+ Socialising digital content across an array of social media platforms (LinkedIn, Instagram and Facebook will be priority platforms)

+ Collaborating with designers on social tiles and animated videos, providing content/copy direction in addition to references, scripts and storyboards

+ Interviewing talent on the set of photoshoots, creating trend-inspired original social-first content that’s edu-taining and insightful

+ Monthly performance reporting, providing expert analysis and recommendations to support the data and next month’s output

+ Championing digital, social and audio knowledge internally and externally; being the point of excellence and confident expert in these channels

+ Attending client meetings and pitching digital, social and audio concepts

+ Proactively ensuring you’re up-to-date with the latest chann

Australia
New South Wales
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