Digital Communications Advisor

Position Summary:
407 ETR is seeking a Digital Communications Advisor to join its, Communications & Government Relations team. The successful candidate will be responsible for the day-to-day management of social media channels, the corporate website and the ongoing development and dissemination of digital marketing and communications campaigns to build and enhance 407 ETR’s brand and reputation.
Position Responsibilities:
This role requires an energetic, enthusiastic and proactive digital marketer with a pulse on news, current events and digital trends to keep 407 ETR’s social channels evolving with the times
Manage the entire process of social media communications from content creation, approval, programming and reporting
Oversee the day-to-day management, maintenance, and content updates of the company website to ensure optimal performance, user experience, and alignment with brand standards.
Excellent writing and editing skills with the ability to translate complex technical language into engaging social media posts that resonate with 407 ETR’s online community
With input from other team members, the successful incumbent will manage the department’s social media calendar, leveraging current events and trends to ensure that messaging is developed and programmed to meet ongoing content requirements across 407 ETR’s digital channels
Develop social media strategies and targeted advertising campaigns to meet business objectives and fulfill customer/driver needs and expectations
Maintain regular KPI tracking and reporting, feeding into various internal and external communications as required.
Monitor social media listening tools and respond to customer inquiries, coordinating with the Customer Service team to deescalate and assist with the resolution of customer issues as quickly as possible. Intermittent after hours and weekend work will be required
Must serve in an on-call rotation for after-hours monitoring of 407 ETR’s social media feeds
Assist with copywriting for a variety of media including but not limited to: social media posts, webpages, newsletter articles, video scripts, posters
Assist the Marketing, Communications & Government Relations Department in other tasks as required. These tasks may include event planning, campaign planning, internal communications and administrative tasks.
Assist with the production of PowerPoint presentations as required.
Provide on-the-ground support and coordination for key brand events/initiatives as required, including content creation, community management, etc.
Qualifications:
Post-secondary degree in Communications, English, Marketing, Journalism or Business. Post-graduate certificate in PR or Communications an asset.
5 - 7 years of experience in writing and creating both traditional and digital media.
An eye for detail, exceptional grammatical skills and the ability to manage multiple projects under tight deadlines
Proficient in Canva and Adobe design products to build social media graphics and videos
Skilled at producing video and leveraging live and story features for social media platforms
Highly experienced in posting content on Instagram, LinkedIn, Facebook and Twitter
Experience managing and maintaining websites using content management systems (Contenful an assett), with a strong understanding of web usability, SEO best practices, and basic HTML/CSS.
Knowledgeable of TikTok and other emerging platforms
Experience with influencer marketing considered an asset
Familiar with strategies to build employee advocacy through LinkedIn
Excellent organizational and time management skills
Creative thinker with strong analytic and problem-solving skills
Demonstrated experience working in a fast-paced and responsive social media role
Highly collaborative team player
Skilled at working within social media listening tools and programming platforms. Experience with Brandwatch considered an asset
Strong communication skills and work ethic
Availability to work after-hours and on weekends is required
Our Offer
Free 407 ETR usage
Competitive salary, bonus structure
Competitive vacation package
Hybrid with flexible working hours
Community culture
Continued education budget
Expect excellence: Collaborative team, learn, and grow with a high-performance team.
About 407 ETR
Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area in Ontario, Canada. The highway spans 108 kilometres from Burlington in the west to Pickering in the east.
407 International Inc. is the sole shareholder of 407 ETR and is owned by:
Cintra Global S.E. which is a wholly owned subsidiary of Ferrovial S.A. (48.2+%);
Canada Pension Plan Investment Board (CPP Investments) and other institutional investors (44.20%); and
Public Sector Pension Investment Board (PSP Investments) (7.51%)
Note: At 407 ETR, we are committed to fostering a diverse, equitable, and inclusive work environment. We value the unique perspectives and backgrounds of all individuals, and we firmly believe that our individual differences make us stronger as a whole.
Our commitment to inclusion extends beyond recruitment and encompasses an inclusive workplace culture through raising awareness, ongoing training, and encouraging feedback. We aim to create a safe and supportive environment where all employees can thrive.
Accommodation for disabilities or other grounds protected by human rights legislation are available upon request for candidates taking part in all aspects of the employment selection process.

Canada
Ontario
Woodbridge Show on map Get directions