Job Description
Join our team of business professionals doing meaningful work in an organisation that’s ever-evolving. Work with people who care, and expand your career with opportunities that only a diverse business can provide. With a hybrid work model on offer, giving you the chance to balance office days and working from home, RACV is where you’ll make a difference.
About the Opportunity
The Digital Content Producer will be responsible for creating high-performing native content in line with RACV’s strategic and commercial objectives. You will deliver commercial content that drives awareness of RACV products and services, as well as growing penetration into new audiences. Leverage your stakeholder engagement skillset to enhance articles and contribute to what is being published.
Come along for a new journey
You’ll be instrumental in ensuring our Content Channels team delivers exceptional service. Here’s a glimpse of what you’ll be doing:
Conceptualise and execute written content that supports commercial and advocacy goals
Use data and analytics to inform content creation and optimisation
Help build weekly EDM campaigns to grow engagement with RACV content
Collaborate with our SEO team to produce and optimise content to increase organic search traffic
Build and maintain strong relationships with senior internal stakeholders to ensure content product is relevant, accurate and compliant with brand and legal requirements.
Who we’re looking for and what you’ll bring
Thrive in an environment where people are at the heart of everything. You’ll have:
Bachelor’s degree in journalism, communications or equivalent practical experience
5+ years’ proven experience in content production and strategy execution (corporate environment preferrable)
Demonstrable experience in writing, editing and digital content production
Technical and creative expertise in all facets of writing and digital content production from end to end
Strong interpersonal skills and excellent attention to detail
Expertise in Salesforce Marketing Cloud or newsletter building (desirable).
About the Opportunity
The Digital Content Producer will be responsible for creating high-performing native content in line with RACV’s strategic and commercial objectives. You will deliver commercial content that drives awareness of RACV products and services, as well as growing penetration into new audiences. Leverage your stakeholder engagement skillset to enhance articles and contribute to what is being published.
Come along for a new journey
You’ll be instrumental in ensuring our Content Channels team delivers exceptional service. Here’s a glimpse of what you’ll be doing:
Conceptualise and execute written content that supports commercial and advocacy goals
Use data and analytics to inform content creation and optimisation
Help build weekly EDM campaigns to grow engagement with RACV content
Collaborate with our SEO team to produce and optimise content to increase organic search traffic
Build and maintain strong relationships with senior internal stakeholders to ensure content product is relevant, accurate and compliant with brand and legal requirements.
Who we’re looking for and what you’ll bring
Thrive in an environment where people are at the heart of everything. You’ll have:
Bachelor’s degree in journalism, communications or equivalent practical experience
5+ years’ proven experience in content production and strategy execution (corporate environment preferrable)
Demonstrable experience in writing, editing and digital content production
Technical and creative expertise in all facets of writing and digital content production from end to end
Strong interpersonal skills and excellent attention to detail
Expertise in Salesforce Marketing Cloud or newsletter building (desirable).
💡 Quick Summary
Seeking a career-building opportunity? The Digital Content Producer position is now open for candidates interested in the Content Writer Jobs sector. This role in Melbourne offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Content Writer Jobs is a plus.
