Digital Content Strategist

Vibes of India from the House of Virago Media is Gujarat's fastest growing multimedia multi lingual digital platform. VIbes of India is the only Indian start up to have found place in the prestigious Entrepreneurs Journalism Creators Program (ECJ) this year with a fully funded scholarship from Meta in New York.

Vibes of India is looking for a DIGITAL CONTENT STRATEGIST.

The aim is to strategize, modernise, innovate our content through advanced analytics, marketing automation and SEO enhancements.

We are a 50 plus team start up with a mission to drive market share, consumption, and consistent double-digit+ revenue growth. Content is the fuel that drives the digitally connected customer journeys at the core of the Vibes engine, and we’re looking for a skilled, self-motivated, data-driven content strategist to build the content that can really twirl the eyeballs

The Senior Content Strategist will develop and execute content strategies.

You will be accountable for understanding the business priorities, getting close to our target audiences, defining the content journeys that attract, nurture, inspire, and retain customers, and manage quality execution and delivery of the content. You will work closely with your counterparts to drive business outcomes. Y

Responsibilities
• Define content journeys for business and other decision makers across industries.
• Build the resulting content strategies designed to accelerate the customer through the lifecycle.
• Create a content plan to address the insights in the customer journey and strategy, ensuring the content is aligned to what the customer needs at each stage.
• Write and produce impact features and advetorials.
• Be a customer advocate. Relentlessly champion the customer and the experiences they have with the content you create—how they find it, how they consume it, how they use it to make decisions.
• Leverage data and market insights for decision making including content optimization and new concept development.

Qualifications
• Strong customer centric mindset and demonstrated ability to put the customer first.
• Clear and persuasive communication skills, both written and verbal.
• Experience with program performance tracking and communications.
• Recognized as a self-starter with a bias for action.
• Creative problem-solving skills, and a growth mindset approach
• Experience managing across highly matrixed organizations, often with competing priorities.
• A demonstrated track record of business impact through content
• Well-versed in digital marketing best practices, including journey mapping.
• Deep understanding of content disciplines, including SEO, content strategy, and execution.
• Minimum three years of relevant experience.
• * 6-8 years of relevant experience in content marketing

Vibes of India is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, *** (including pregnancy), ****** orientation, or any other characteristic protected by applicable laws, regulations and ordinances. W

Pay as per industry standards plus great coffee

India
Gujarat
Ahmedabad Show on map Get directions