Medium Rare Content Agency (MRCA) is looking for an experienced Copywriter who loves all things food to work within the Coles content team.

This is a chance to join Australasia's leading content agency, working on one of the country’s most trusted and recognisable brands. We offer a range of wellness benefits, flexible working, and an innovative, dynamic culture.



Role and Responsibilities:

If you’re a digital-first wordie foodie and want to flex your skills in a fast paced, creative environment, this is a great role for you. Embedded in the Coles Content team, you’ll work alongside Australia’s most awarded food publishing team to ideate and create targeted digital content across web and edm.

We’re looking for a passionate writer who understands food content creation - from recipes to tips and tricks - audience and customer needs and wants to create content that ticks all the boxes.



Generate innovative and compelling content ideas for the food category, including but not limited to website and EDM.
Deliver regular digital-first content with a high level of accuracy and efficacy.
Contribute to content ideation sessions, providing creative input and suggesting innovative ideas across all campaigns and content streams.
Align content creation with overall digital and marketing strategies.
Work closely with SEO specialists to optimize content for search engines and improve organic visibility.
Implement SEO best practices in content creation and distribution.
Actively drive the best practice process, leading by example.