Job Description
Digital Engagement Lead - Marketing
PERMANENT
The Digital Product Marketing Lead is focused on driving positive customer and business outcomes across our Digital Products for B2B customers and Instructors.
(Les Mills Connect, Marketing Studio, Learning Studio, Releases App)
Join an awesome cross-functional team spanning across Product, Marketing and global teams in market.
Be part of the core team that leverages AI and Machine Learning to deliver data-driven engagement campaigns
Responsible for the delivery and strategy to expand our multi-channel capabilities across audiences.
The Role
We're looking for an experienced Digital Engagement Lead to come in and hit the ground running. They will be a core member of the wider Club and Instructor marketing squad, which has a solid focus around driving positive business outcomes for our Clubs and Instructors globally. One of the key responsibilities of this team is driving self-service with our digital platforms, ultimately increasing LTV and reducing club and instructor churn.
Skills and experience you’ll need: This role requires hands on experience with marketing automation systems and driving end to end digital engagement strategies from concept to execution. You’ll have a data-driven mindset and acute analytical skills, applying this to delivering best in class engagement campaigns across our customer lifecycle.
You Will Ideally Need Experience In The Following
Strong project management skills with the ability to manage multiple stakeholder and market requirements.
Experience executing on digital marketing plans and developing holistic customer journeys
Data driven mindset and acute analytical skills
Strong relationship skills, ability to connect across squads and teams
About Les Mills
At Les Mills, unlocking and amplifying that inner drive to achieve our goals is something we’re not shy to say we’re great at.
Today, Les Mills Internationals programs are in 20,000 gyms in over 100 countries – pair that with the boom of our digital subscription service LES MILLS+ (like Netflix for our workouts), and it’s an exciting time to be a part of our global company. Our mission is simple – to create a fitter planet.
You don’t have to be a fitness fanatic to fit in here, but you can make a workout part of your workday. If you want to grow your professional career, Les Mills International could be the place for you. Our mission is simple – to create a fitter planet.
What’s In It For You
We operate as a flexible and hybrid workplace with a mix of working in the office and at home as a work scheme that enhances and encourages work/life balance. Whether that be working from home, going to the gym or doing school drop-offs/pick-ups, we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.
We Offer Some Great Benefits That Include
Free gym membership and LM+ Subscription
26 weeks full pay primary parental leave
Health Insurance discount
Friday drinks
Monthly companywide parties/events
Global mobility
Dog friendly office
Volunteer day
Free fresh fruits & snacks
We are a Gold Supporter of the Pride Pledge organization, committed to providing a flexible, diverse and inclusive environment. We believe our people are the only way to help us work towards some steep growth goals and industry-leading innovations. If you’re excited about this role, we encourage people of all backgrounds to apply, even if you don’t meet every requirement. We might have something waiting in the wings that you’d be perfect for. We value the concepts of togetherness, support, equity, and respect, and that begins with increasing diversity in our teams.
Reference number: req2+7
Profession
Marketing & Events
Company: Lesmills Career
Date posted: 10th Mar, 2026
PERMANENT
The Digital Product Marketing Lead is focused on driving positive customer and business outcomes across our Digital Products for B2B customers and Instructors.
(Les Mills Connect, Marketing Studio, Learning Studio, Releases App)
Join an awesome cross-functional team spanning across Product, Marketing and global teams in market.
Be part of the core team that leverages AI and Machine Learning to deliver data-driven engagement campaigns
Responsible for the delivery and strategy to expand our multi-channel capabilities across audiences.
The Role
We're looking for an experienced Digital Engagement Lead to come in and hit the ground running. They will be a core member of the wider Club and Instructor marketing squad, which has a solid focus around driving positive business outcomes for our Clubs and Instructors globally. One of the key responsibilities of this team is driving self-service with our digital platforms, ultimately increasing LTV and reducing club and instructor churn.
Skills and experience you’ll need: This role requires hands on experience with marketing automation systems and driving end to end digital engagement strategies from concept to execution. You’ll have a data-driven mindset and acute analytical skills, applying this to delivering best in class engagement campaigns across our customer lifecycle.
You Will Ideally Need Experience In The Following
Strong project management skills with the ability to manage multiple stakeholder and market requirements.
Experience executing on digital marketing plans and developing holistic customer journeys
Data driven mindset and acute analytical skills
Strong relationship skills, ability to connect across squads and teams
About Les Mills
At Les Mills, unlocking and amplifying that inner drive to achieve our goals is something we’re not shy to say we’re great at.
Today, Les Mills Internationals programs are in 20,000 gyms in over 100 countries – pair that with the boom of our digital subscription service LES MILLS+ (like Netflix for our workouts), and it’s an exciting time to be a part of our global company. Our mission is simple – to create a fitter planet.
You don’t have to be a fitness fanatic to fit in here, but you can make a workout part of your workday. If you want to grow your professional career, Les Mills International could be the place for you. Our mission is simple – to create a fitter planet.
What’s In It For You
We operate as a flexible and hybrid workplace with a mix of working in the office and at home as a work scheme that enhances and encourages work/life balance. Whether that be working from home, going to the gym or doing school drop-offs/pick-ups, we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.
We Offer Some Great Benefits That Include
Free gym membership and LM+ Subscription
26 weeks full pay primary parental leave
Health Insurance discount
Friday drinks
Monthly companywide parties/events
Global mobility
Dog friendly office
Volunteer day
Free fresh fruits & snacks
We are a Gold Supporter of the Pride Pledge organization, committed to providing a flexible, diverse and inclusive environment. We believe our people are the only way to help us work towards some steep growth goals and industry-leading innovations. If you’re excited about this role, we encourage people of all backgrounds to apply, even if you don’t meet every requirement. We might have something waiting in the wings that you’d be perfect for. We value the concepts of togetherness, support, equity, and respect, and that begins with increasing diversity in our teams.
Reference number: req2+7
Profession
Marketing & Events
Company: Lesmills Career
Date posted: 10th Mar, 2026
💡 Quick Summary
Seeking a career-building opportunity? The Digital Engagement Marketing Lead position is now open for candidates interested in the Office Assistant Jobs sector. This role in Auckland offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Office Assistant Jobs is a plus.