Job Description
We are looking for some aspiring minds exploring the path of Digital Marketing and itching to be the next Digital Dynamo. If you think you are the one, then read on: -
Key Activities Responsibilities
• Build and scale cost-efficient paid digital campaigns spanning multiple channels and objectives.
• Build processes to streamline Optimization, Campaign Management, and Analytics activities.
• Instrument conversion points and optimises user funnels
• Use Automation tools to execute the interdependent process
• Develop daily/ weekly dashboard on the performance of campaigns including spend, clicks, conversions, CAC and other metrics for all marketing channels supported by campaign optimisation POA
• Leverage your analytical abilities to monitor traffic data and understand how users interact with our website to grow the business.
• Track marketing effectiveness, uncover insights, and proactively share recommendations.
• Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness.
• Plan for overall acquisition budget keeping in mind Customer acquisition cost (CAC) and potential LTV of acquired users
• Develop data-driven customer onboarding, loyalty, and win-back strategies and work with appropriate teams to implement strategies.
Qualifications And Experience
• A bachelor's or master's degree in a relevant field or equivalent
• 3+ years experience in digital marketing for campaign management optimisation
• In-depth understanding and hands-on experience running ads across Google, Facebook, Youtube, and LinkedIn mobile affiliates to acquire new users.
• Experience with Google Analytics, GTM, DSPs, Google Campaign Studio, and Salesforce/Hubspot/CRM tools.
• Proven ability to build and allocate campaign budgets and forecasts
• Experience in experimentation, A/B testing and other ways to evaluate and optimise marketing spends
• Experience in optimising landing pages and user funnels
• Good research, writing and communication skills
• Need to be self-motivated and proactive.
Labdox is a versatile global platform that enables learners to acquire skills they need for future careers in Emerging Sectors. Labdox aims to create an environment of learning, innovation, growth, and entrepreneurship.
Labdox is committed to building a diverse group of future leaders. We focus on creating an excellent place for college students to thrive and offering an accelerated Internship Training Program to build leadership and technical skills. Our program provides an opportunity to leverage the power of their present skills with real career momentum. We offer opportunities to help them achieve success.
Mission
Help learners to upskill themselves not only on the technological front but also on the entrepreneurial front, focusing on the practical, employable skills that enable them to be work-ready. Our mission is to enable 1 Million global Innovators and Entrepreneurs.
We live by our values: Learn, Lead and Leap.
Working at Labdox
Want to work for one of the world's most innovative and employee-friendly Ed-tech companies in a fast-paced and dynamic environment?
Benefits
A rewarding career in labdox with an attractive package.
A thriving and leadership focussed work culture.
An opportunity to learn, test, and experiment with more than 100 digital tools
Be a part of the global ecosystem and workforce
Five days a week
Learning, Fun, and Culture: Best in the industry. Check our GlassDoor reviews at https://link.labdox.online/Glassdoor
Key Activities Responsibilities
• Build and scale cost-efficient paid digital campaigns spanning multiple channels and objectives.
• Build processes to streamline Optimization, Campaign Management, and Analytics activities.
• Instrument conversion points and optimises user funnels
• Use Automation tools to execute the interdependent process
• Develop daily/ weekly dashboard on the performance of campaigns including spend, clicks, conversions, CAC and other metrics for all marketing channels supported by campaign optimisation POA
• Leverage your analytical abilities to monitor traffic data and understand how users interact with our website to grow the business.
• Track marketing effectiveness, uncover insights, and proactively share recommendations.
• Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness.
• Plan for overall acquisition budget keeping in mind Customer acquisition cost (CAC) and potential LTV of acquired users
• Develop data-driven customer onboarding, loyalty, and win-back strategies and work with appropriate teams to implement strategies.
Qualifications And Experience
• A bachelor's or master's degree in a relevant field or equivalent
• 3+ years experience in digital marketing for campaign management optimisation
• In-depth understanding and hands-on experience running ads across Google, Facebook, Youtube, and LinkedIn mobile affiliates to acquire new users.
• Experience with Google Analytics, GTM, DSPs, Google Campaign Studio, and Salesforce/Hubspot/CRM tools.
• Proven ability to build and allocate campaign budgets and forecasts
• Experience in experimentation, A/B testing and other ways to evaluate and optimise marketing spends
• Experience in optimising landing pages and user funnels
• Good research, writing and communication skills
• Need to be self-motivated and proactive.
Labdox is a versatile global platform that enables learners to acquire skills they need for future careers in Emerging Sectors. Labdox aims to create an environment of learning, innovation, growth, and entrepreneurship.
Labdox is committed to building a diverse group of future leaders. We focus on creating an excellent place for college students to thrive and offering an accelerated Internship Training Program to build leadership and technical skills. Our program provides an opportunity to leverage the power of their present skills with real career momentum. We offer opportunities to help them achieve success.
Mission
Help learners to upskill themselves not only on the technological front but also on the entrepreneurial front, focusing on the practical, employable skills that enable them to be work-ready. Our mission is to enable 1 Million global Innovators and Entrepreneurs.
We live by our values: Learn, Lead and Leap.
Working at Labdox
Want to work for one of the world's most innovative and employee-friendly Ed-tech companies in a fast-paced and dynamic environment?
Benefits
A rewarding career in labdox with an attractive package.
A thriving and leadership focussed work culture.
An opportunity to learn, test, and experiment with more than 100 digital tools
Be a part of the global ecosystem and workforce
Five days a week
Learning, Fun, and Culture: Best in the industry. Check our GlassDoor reviews at https://link.labdox.online/Glassdoor
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketer position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.