Digital Marketing Analyst

Developing and implementing digital marketing strategies that align with business goals and target audience. Managing social media accounts and creating social media content to engage with target audience and increase brand awareness.

Research & Designing:

• Conducting market research to analyze customer behavior, trends, peers and competitors

• Proficient in Digital content creation & design tools including Canva, PowerPoint, WordPress, etc

• Running campaigns to increase followership & creating trends. Creating and executing email marketing campaigns to promote products or services and generate leads

• Optimizing website and landing pages for search engines to improve website traffic and search engine rankings

• Creating and publishing digital ads using platforms like Google AdWords, Facebook Ads, and LinkedIn Ads

• Tracking and analyzing digital marketing campaigns to measure their effectiveness and identify areas for improvement

• Attend team meetings at the requested frequency

• Collaborating with other departments within the organization, such as sales and product development, to ensure marketing efforts are aligned with overall business objectives.

Skills sought:

• Required:

• Strategic thinking

• Creative

• Analytical Ability

• SEO & SEM knowledge

• Content Marketing & Social Media expertise

• Self-starter

• Excellent Communication Skills

• Excellent Presentation Skills

• Aesthetic sense

• Good to have:

• Understanding of Trade Finance business