Digital Marketing Analyst

Digital Marketing Responsibilities:

• Developing and implementing digital marketing strategies that align with business goals and target audiences.

• Managing social media accounts and creating engaging content to increase brand awareness and audience interaction.

• Conducting market research to analyze customer behavior, market trends, and competitor activities.

• Proficient in digital content creation and design tools such as Canva, PowerPoint, WordPress, etc.

• Running campaigns to increase followership and create trending content.

• Creating and executing email marketing campaigns to promote products or services and generate leads.

• Optimizing websites and landing pages for search engines to improve traffic and search engine rankings.

• Creating and publishing digital ads using platforms like Google Ads, Facebook Ads, and LinkedIn Ads.

• Tracking and analyzing digital marketing campaigns to measure their effectiveness and identify areas for improvement.

• Attending team meetings as requested.

• Collaborating with other departments such as sales and product development to ensure marketing efforts align with overall business objectives.

Skills Sought:

Required:

• Strategic thinking

• Creativity

• Analytical ability

• Knowledge of SEO & SEM

• Expertise in content marketing and social media

• Self-starter attitude

• Excellent communication skills

• Excellent presentation skills

• Strong aesthetic sense

Good to Have:

• Understanding of the Trade Finance business