Job Description
Job Description
• Improving efficiency in digital marketing strategies and increasing ROI.
• Challenging existing digital strategies and suggesting solutions with a competitiveadvantage.
• Leading tool & platform integrations for analytics.
• Understanding the overall digital landscape of the organization as well as that ofkey competitors.
• Leading a team of web, SEO and social media analysts.
• Benchmarking performance across all online channels.
• Using methodical performance analysis to influence/support campaign strategies.
• Evaluating tools and opportunities to automate benchmarking.
• Overseeing the set up & implementation of Web site traffic tracking across allglobal & local sites.
• Driving the development of custom dashboard for regular & precise reporting.
• Reporting on key metrics, analyzing and interpreting trends.
• Providing actionable insights based on the available analytical data.
• Analyzing online user behavior, conversion data and user journeys.
• Performing ROI analysis to evaluate efficiency and effectiveness of differentmarketing campaigns.
• Working closely with the Group digital & branding team.
• Collaborating with the web application team and social media team.
• Collaborating with the technical/ development teams on specific projects/requirements.
Primary Skills
• Implementing measurement strategies aligned to marketing and business objectives.
• Industrializing and generating meaningful reporting frameworks & visual KPI dashboards for the Group.
Secondary Skills
• Collaborating with external partners such as agencies to assist with data collection and reporting.
• Training and driving the analytics-enablement agenda among marketers
• Improving efficiency in digital marketing strategies and increasing ROI.
• Challenging existing digital strategies and suggesting solutions with a competitiveadvantage.
• Leading tool & platform integrations for analytics.
• Understanding the overall digital landscape of the organization as well as that ofkey competitors.
• Leading a team of web, SEO and social media analysts.
• Benchmarking performance across all online channels.
• Using methodical performance analysis to influence/support campaign strategies.
• Evaluating tools and opportunities to automate benchmarking.
• Overseeing the set up & implementation of Web site traffic tracking across allglobal & local sites.
• Driving the development of custom dashboard for regular & precise reporting.
• Reporting on key metrics, analyzing and interpreting trends.
• Providing actionable insights based on the available analytical data.
• Analyzing online user behavior, conversion data and user journeys.
• Performing ROI analysis to evaluate efficiency and effectiveness of differentmarketing campaigns.
• Working closely with the Group digital & branding team.
• Collaborating with the web application team and social media team.
• Collaborating with the technical/ development teams on specific projects/requirements.
Primary Skills
• Implementing measurement strategies aligned to marketing and business objectives.
• Industrializing and generating meaningful reporting frameworks & visual KPI dashboards for the Group.
Secondary Skills
• Collaborating with external partners such as agencies to assist with data collection and reporting.
• Training and driving the analytics-enablement agenda among marketers
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Analytics | 12 to 14 years position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
