Job Description
Digital Marketing and Social Media Specialist
OVERVIEW
Proposed Role: Digital Marketing and Social Media Specialist
Manager: Digital Content Manager
Department: Social
Salary: $55,000-63,000
ABOUT US
INSAUGA.com is a leading digital-only media company in Canada, with a hyper-local focus in Ontario. With 15 million monthly page views on our website and 600K social media followers, we provide readers with engaging local content spanning food, real estate, lifestyle, travel, breaking news, and more.
ABOUT YOU
We are looking for a Digital Marketing & Social Media Specialist to support the planning, execution, and optimization of both paid and organic marketing initiatives. This role is ideal for someone who is highly creative, detail-oriented, and excited to work across multiple channels including social media, paid ads, content creation, influencer campaigns, and email marketing. The role is hands-on, fast-paced, and involves producing a high volume of content for multiple brands. In addition to your knowledge and experience in social media, you’ll excel in this role if social media is not just a job but a personal passion of yours and also if trying new food and experiences is something that excites you.
RESPONSIBILITIES
Digital Marketing Management – Sponsored
Execute end-to-end paid campaign deliverables for clients across various platforms including but not limited to; Facebook, Instagram, Google, LinkedIn, and YouTube.
Launch and manage paid campaigns focused on link clicks, traffic, video views, and lead generation.
Monitor and optimize campaigns daily to achieve performance KPIs and use this data to prepare campaign performance reports.
Create campaign assets including short-form videos, social posts, digital ads, contest materials, and all supporting copy (captions, ad copy, scripts, etc.) as well as articles or blog posts for online publications.
Support influencer marketing programs, including outreach, pitching, negotiation, briefing, and content review.
Build and deploy email marketing campaigns using MailChimp.
Support additional digital marketing projects as assigned
Social Media Management – Organic
Oversee and manage various social media accounts including but not limited to:
developing monthly content calendars
Producing and scheduling 20-25 pieces of daily content across all platforms
Creating graphics, visuals and templates using Canva and Photoshop while maintaining brand guidelines
Managing community engagement including comments, DMs and brand interactions across all channels
Maintain organized digital asset libraries (photos, videos, templates, fonts, logos, overlays).
Propose new content ideas, engagement strategies, and platform-specific growth tactics.
Stay informed on new platform features, trends, soundbanks, and best practices.
Track performance metrics and deliver monthly analytics reports.
Participate in weekly creative meetings to pitch ideas and collaborate with the team.
Content Creating, Hosting & Video Producing – Organic and Sponsored:
Produce short-form video content end-to-end: brainstorming, scripting, filming, editing and publishing.
Coordinate shoot logistics, including location outreach, scheduling, and securing permissions.
Develop scripts and storyboards for same-day or planned shoots.
Host and assist in directing video shoots with the creative team or business owners.
Film content for TikTok, Instagram Reels, and YouTube (both on-camera and behind-the-scenes).
Attend store/restaurant openings and provide live on-site coverage.
Edit videos using CapCut, TikTok, and Instagram editing tools.
Travel to various shoot locations across the GTA as needed.
Host on-camera video content alongside a videographer, following prepared scripts.
REQUIREMENTS
2+ years of experience in managing various social media accounts and platforms.
2+ years of experience managing ads through various platforms such as Meta Ads Manager, Google Ads, LinkedIn Campaign Manager
Skilled in creating short-form content and comfortable being on camera.
Proficient with Canva; experience with Photoshop is an asset.
Previous professional experience editing videos for social media using tools such as CapCut, Final Cut Pro, TikTok and Instagram
Previous experience running and managing email marketing campaigns, preferably on MailChimp.
Strong writing skills for social copy, ad copy, and scripts.
Understanding of social media trends, algorithms, and best practices.
Ability to analyze data and create clear reports.
Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
Ability to travel within GTA for shoots.
WHY JOIN INSAUGA?
Collaborative. Creative. Impactful. INsauga combines a growth mindset with real opportunities to make a difference—where ideas are celebrated and teamwork drives success.
Comprehensive benefits package: dental and vision care, extended health coverage, employee assistance program (EAP), and flexible paid time off, including vacation time
Flexible work arrangements and ability to work home
Engaging company culture with in-person meetings, social events, and team-building activities
Opportunities for career growth, professional development, and skills training
Wellness programs (gym memberships, wellness stipends, mental health initiatives)
We thank all candidates for applying, however, only successful candidates will be contacted. Please upload your resume as a PDF file.
APPLY TO DIGITAL MARKETING AND SOCIAL MEDIA SPECIALIST
"*" indicates required fields
Full Name*
Email*
Phone*
Resume (PDF)*
Accepted file types: pdf, Max. file size: 49 MB.
Why are you interested in taking on this role at Insauga.com?*
0 of 1500 max characters
What are your top 2 favourite restaurants in the GTA and why?*
0 of 1500 max characters
Why are you passionate about social media?*
0 of 1500 max characters
Do you have previous social media management experience?*
Yes
No
Briefly describe your experience creating content on multiple social media platforms and include which platforms you are most familiar with.*
0 of 1500 max characters
Describe a digital marketing campaign you’ve worked on and include what your role was and what the results were.*
0 of 1500 max characters
How many social media accounts have you managed at one time before?*
Do you have experience being on camera and hosting video content? If so, please provide links or examples if available.*
0 of 1500 max characters
Are you currently located in the GTA?*
Yes
No
Are you legally eligible to work and live in Canada?*
Yes
No
Do you have a valid drivers license and a vehicle to get to shoots?*
Yes
No
What is your expected annual salary?*
When is your available start date?*
MM slash DD slash YYYY
Instagram URL*
TikTok URL
Linkedin URL*
Additional information
OVERVIEW
Proposed Role: Digital Marketing and Social Media Specialist
Manager: Digital Content Manager
Department: Social
Salary: $55,000-63,000
ABOUT US
INSAUGA.com is a leading digital-only media company in Canada, with a hyper-local focus in Ontario. With 15 million monthly page views on our website and 600K social media followers, we provide readers with engaging local content spanning food, real estate, lifestyle, travel, breaking news, and more.
ABOUT YOU
We are looking for a Digital Marketing & Social Media Specialist to support the planning, execution, and optimization of both paid and organic marketing initiatives. This role is ideal for someone who is highly creative, detail-oriented, and excited to work across multiple channels including social media, paid ads, content creation, influencer campaigns, and email marketing. The role is hands-on, fast-paced, and involves producing a high volume of content for multiple brands. In addition to your knowledge and experience in social media, you’ll excel in this role if social media is not just a job but a personal passion of yours and also if trying new food and experiences is something that excites you.
RESPONSIBILITIES
Digital Marketing Management – Sponsored
Execute end-to-end paid campaign deliverables for clients across various platforms including but not limited to; Facebook, Instagram, Google, LinkedIn, and YouTube.
Launch and manage paid campaigns focused on link clicks, traffic, video views, and lead generation.
Monitor and optimize campaigns daily to achieve performance KPIs and use this data to prepare campaign performance reports.
Create campaign assets including short-form videos, social posts, digital ads, contest materials, and all supporting copy (captions, ad copy, scripts, etc.) as well as articles or blog posts for online publications.
Support influencer marketing programs, including outreach, pitching, negotiation, briefing, and content review.
Build and deploy email marketing campaigns using MailChimp.
Support additional digital marketing projects as assigned
Social Media Management – Organic
Oversee and manage various social media accounts including but not limited to:
developing monthly content calendars
Producing and scheduling 20-25 pieces of daily content across all platforms
Creating graphics, visuals and templates using Canva and Photoshop while maintaining brand guidelines
Managing community engagement including comments, DMs and brand interactions across all channels
Maintain organized digital asset libraries (photos, videos, templates, fonts, logos, overlays).
Propose new content ideas, engagement strategies, and platform-specific growth tactics.
Stay informed on new platform features, trends, soundbanks, and best practices.
Track performance metrics and deliver monthly analytics reports.
Participate in weekly creative meetings to pitch ideas and collaborate with the team.
Content Creating, Hosting & Video Producing – Organic and Sponsored:
Produce short-form video content end-to-end: brainstorming, scripting, filming, editing and publishing.
Coordinate shoot logistics, including location outreach, scheduling, and securing permissions.
Develop scripts and storyboards for same-day or planned shoots.
Host and assist in directing video shoots with the creative team or business owners.
Film content for TikTok, Instagram Reels, and YouTube (both on-camera and behind-the-scenes).
Attend store/restaurant openings and provide live on-site coverage.
Edit videos using CapCut, TikTok, and Instagram editing tools.
Travel to various shoot locations across the GTA as needed.
Host on-camera video content alongside a videographer, following prepared scripts.
REQUIREMENTS
2+ years of experience in managing various social media accounts and platforms.
2+ years of experience managing ads through various platforms such as Meta Ads Manager, Google Ads, LinkedIn Campaign Manager
Skilled in creating short-form content and comfortable being on camera.
Proficient with Canva; experience with Photoshop is an asset.
Previous professional experience editing videos for social media using tools such as CapCut, Final Cut Pro, TikTok and Instagram
Previous experience running and managing email marketing campaigns, preferably on MailChimp.
Strong writing skills for social copy, ad copy, and scripts.
Understanding of social media trends, algorithms, and best practices.
Ability to analyze data and create clear reports.
Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
Ability to travel within GTA for shoots.
WHY JOIN INSAUGA?
Collaborative. Creative. Impactful. INsauga combines a growth mindset with real opportunities to make a difference—where ideas are celebrated and teamwork drives success.
Comprehensive benefits package: dental and vision care, extended health coverage, employee assistance program (EAP), and flexible paid time off, including vacation time
Flexible work arrangements and ability to work home
Engaging company culture with in-person meetings, social events, and team-building activities
Opportunities for career growth, professional development, and skills training
Wellness programs (gym memberships, wellness stipends, mental health initiatives)
We thank all candidates for applying, however, only successful candidates will be contacted. Please upload your resume as a PDF file.
APPLY TO DIGITAL MARKETING AND SOCIAL MEDIA SPECIALIST
"*" indicates required fields
Full Name*
Email*
Phone*
Resume (PDF)*
Accepted file types: pdf, Max. file size: 49 MB.
Why are you interested in taking on this role at Insauga.com?*
0 of 1500 max characters
What are your top 2 favourite restaurants in the GTA and why?*
0 of 1500 max characters
Why are you passionate about social media?*
0 of 1500 max characters
Do you have previous social media management experience?*
Yes
No
Briefly describe your experience creating content on multiple social media platforms and include which platforms you are most familiar with.*
0 of 1500 max characters
Describe a digital marketing campaign you’ve worked on and include what your role was and what the results were.*
0 of 1500 max characters
How many social media accounts have you managed at one time before?*
Do you have experience being on camera and hosting video content? If so, please provide links or examples if available.*
0 of 1500 max characters
Are you currently located in the GTA?*
Yes
No
Are you legally eligible to work and live in Canada?*
Yes
No
Do you have a valid drivers license and a vehicle to get to shoots?*
Yes
No
What is your expected annual salary?*
When is your available start date?*
MM slash DD slash YYYY
Instagram URL*
TikTok URL
Linkedin URL*
Additional information
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing and Social Media Specialist position is now open for candidates interested in the Video Editor Jobs sector. This role in Mississauga offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Video Editor Jobs is a plus.