Key Responsibilities
• Create, schedule, and post content across social media channels (e.g., Facebook, Instagram)
• Collaborate with the team to develop engaging content with relevant hashtags
• Conduct keyword research, optimize web pages, and analyze performance data to support SEO initiatives
• Design and execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns
• Plan and manage digital advertising campaigns across Google Ads, Facebook Ads, and other platforms

Requirements
• Understand digital marketing principles and strategies
• Familiarize yourself with social media platforms and their advertising tools
• Communicate effectively in writing and verbally
• Think creatively and pay attention to detail
• Use Canva (preferred)
• Know basic SEO and Google Analytics (preferred)
• Proficiently use Microsoft Office Suite (Word, Excel, PowerPoint)

About Company: Hello Parent is a mobile application-based platform that aims to plug all pain points around operating a school and keeping track of the child's growth. It has up to 12 competent features and more in development for its users, and is on a roadmap to digitize schools and preschools. Our illustrious client base includes GD Goenka, SRGPS, MBCS, Kidzee/Euro Kids franchises, etc.

The company's prominent journey and distinguished future are greatly pioneered by our founder, Mr. Atul Lakhotia, a DCE alumnus who has previously worked with top tech organizations like Cisco, EXL, etc. As we grow stronger, we are looking for passionate folks who would love to shape the way HelloParent, as a product, is designed for parents and school users. Staying updated about his child is a problem faced by almost every parent and keeping track of fee payments is a headache for every school owner. It should be amazing to build an experience that these users swear by.