Digital Marketing Automation Lead

Qualifications

The ideal candidate will have experience building and maintaining email automation workflows in Hubspot, as well as a strong understanding of SQL and HTML

Responsibilities

This role will be responsible for developing and implementing digital marketing strategies that drive customer engagement and retention

This position requires a collaborative team player who can work closely with internal data teams to develop and deploy email automation workflows

Developing scalable B2C and B2B email marketing strategies

Working with internal data teams to develop and deploy email automation workflows

Collaborating with marketing leaders across the business to execute both tactical and branding campaigns

Monitoring, evaluating, and reporting on campaign performance

Job description

Collette Travel Service Inc. is a leading provider of travel experiences, and we are seeking a highly skilled Digital Marketing Automation Lead to join our team. This role will be responsible for developing and implementing digital marketing strategies that drive customer engagement and retention.

The ideal candidate will have experience building and maintaining email automation workflows in Hubspot, as well as a strong understanding of SQL and HTML. This position requires a collaborative team player who can work closely with internal data teams to develop and deploy email automation workflows.

Key responsibilities include:

• Developing scalable B2C and B2B email marketing strategies

• Working with internal data teams to develop and deploy email automation workflows

• Collaborating with marketing leaders across the business to execute both tactical and branding campaigns

• Monitoring, evaluating, and reporting on campaign performance