Job Description
Functions and Responsibilities:
· Be responsible for development, management and optimization of all paid media programs such as paid search, programmatic, native advertising, and paid social campaigns
· Perform daily account management of pay per click accounts
· Provide execution-based PPC recommendations
· Measure and analyze the effectiveness and ROI of all PPC activities
· Manage moderate to large scale PPC accounts in a variety of business verticals
· Generate new paid search campaigns, ad groups and develop keyword lists
· Leverage insights from analytics platform to make changes to paid search campaigns
· Generate Weekly and Monthly client reporting
· Oversee relationships with digital vendors
· Provide insights and recommendations on efficient campaign management and reporting tools
· Provide recommendations and execute strategies for keyword opportunities, campaign structuring, display network and other areas of paid search to meet client goal.
· Assist in the development of effective ad copy, content and guide creative on ideal assets
· Be responsible for setting goals/targets for team per client
· Management:
o Manage tactical PPC initiatives for the client’s business; maintain a focus that deliverables and plans are in line with client’s long-term goals
o Manage team resources and assigns responsibilities / initiatives to team members
o Work with members of the team to develop recommendations and tactical plans to increase ROI
o Ensure team delivers on assignments and team goals research
o Stay current on changes and best practices in PPC
o Take initiatives regarding social content development, blog writing, group learning, etc.
o Continually look for ways to increase the group’s efficiency
· Skills + Traits + Abilities:
o Strategic and creative thinking – always focusing on innovative, but measurable client solutions
o Adaptable team member who can manage multiple client accounts and internal teams
o Strong work ethic defined by quality-first client work and attitude
o Positive workplace attitude
o Ability to work with both senior leadership and junior level staff on project work
o Possess an entrepreneurial spirit
o Ability to and experience with, working across teams and departments within an agency setting
o Ability to nurture, retain and manage client relationships - engaging on a regular basis by delivering great business outcomes
o Strong negotiation and problem-solving skills
o Experience working with financial data and budgets
o Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve client challenges
o Knowledge of 3rd party bidding tools
Qualifications
The experience required for this position is 10+ years of agency specific experience with a concentration on paid media strategy, execution and reporting.
Interested candidates please share your resume with us at [email protected]
Warm regards,
Sairose Mosani
+820XXXXXX
Whizz HR
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💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Director position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
