Job description
Reporting to: Digital Marketing Manager

Location: Hybrid role with 2 days in our Handforth office each week

Salary & Benefits: Competitive Basic Salary plus comprehensive benefits offering.

About your role:

As a Digital Marketing Executive, you will play a key role for both executing & optimising digital marketing activity, which will be key in driving the brand and awareness of Pets.

You will help develop marketing campaign strategies in conjunction with the digital marketing team & wider marketing department, as well as be responsible for digital marketing activity via a range of digital channels including SEO, PPC, paid social and display, and guiding your team to implement in a timely manner across the marketing activity calendar.

You will be comfortable working with multiple stakeholders within marketing and being a key contact for the brands which will ensure they work effectively to support the execution of integrated campaigns.

About Your Responsibilities

In this role, to achieve the overall above purpose, you will:
• Create and implement a campaign planner working across the organisation to develop campaigns and content in line with the overall strategy
• Be a key contact across the digital marketing team – supporting them with clear briefs and monitoring their costs against budget agreed
• Work with internal stakeholders and content team to ensure the campaign calendar is up to date and digital marketing activity is executed efficiently
• Build & optimise paid media campaigns across PPC, Paid Social & Display channels, supported by channel specialists.
• Research and identify key audiences for campaigns to promote products and services which drives membership acquisition and commercial revenue
• Work with the SEO Specialist to own and optimise SEO strategies across the Pets Group, driving rankings, traffic, and lead generation within Google guidelines.
• Drive content and off-page strategies through keyword research and collaboration with developers.
• Analyse marketing campaign performance by channel, on impact and return on investment, supporting reporting across channels including; PPC, SEO, Paid Social, Display & affiliates.

About You - Knowledge, Skills, And Experience

Ideally, you will bring to this role:
• It is essential that you have digital marketing experience, ideally gained within a retailer or a digital agency
• Good knowledge of PPC, SEO, Affiliates, Paid Social, Display
• Knowledge of Google Ads, Google Analytics, Search Console, Bing Webmaster Tools & Meta Ads
• You’ll have a good understanding of current online marketing concepts, strategy and best practice

Desirable, but not essential:
• Experience in utilising CRM data within acquisition channels
• CIM or Digital Marketing qualification
• Meta experience
• Google Analytics Academy
• Website migration experience

If this sounds like you, we would love to speak further. Please click to apply or register your interest.

Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.

About Us:

“We put pets first” is our number one value at Pets at Home. Every colleague has a part to play to ensure that we deliver this value every day. Our love and understanding of pets led us to develop our long-term goal of improving the life of every pet in the UK. This covers not only the pets in our care, the pets of owners that use our products and services but also the pets that we can help through our charity work and through educating and advocating for change in society and the wider pet care and veterinary industry.

We have an ambitious plan, to become “The Best Pet Care Business in the world” and a key part of delivering this will be through customer engagement in our brand and its continued evolution.

We put pets first: it’s not simply a statement, it’s our driving principle and one that you will help bring to life, curating a meaningful brand identity that resonates with and rouses our audience of customers, colleagues, practice owners and investors.

Click here to read our Values & Behaviours