Description
Digital Marketing Executive responsibilities include:
· Assisting in the formulation of strategies to build a lasting digital connection with consumers.
· Planning and monitoring the ongoing company presence on social media.
· Launching optimized online advertisements to increase company and brand awareness.
Responsibilities
· Assist in the formulation of strategies to build a lasting digital connection with new & returning customers/visitors.
· Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
· Launch optimized online adverts through Google Adwords, Facebook etc. to increase company brand awareness, reach.
· Be actively involved in SEO efforts (keyword analysis, keyword forecasting, technical seo, schema, image optimization etc.)
· Prepare online newsletters and promotional emails and organize their distribution through various channels for customers acquisition and reaching audience on weekly basics.
· Provide creative ideas for content marketing and update website accordingly with the latest market & industry trends.
· Collaborate with designers to improve user experience, helping them in visualizing the ad banners or any other creative needed for marketing needs.
· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
· Acquire insight in online marketing trends and keep strategies up-to-date
Requirements and skills
· Proven experience as Digital Marketing Executive or similar role
· Excellent understanding of digital marketing concepts and best practices as per Google New Core update 2024.
· Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
· Working knowledge of ad serving tools.
· Working experience in running lead generation, product consideration, remarketing, Retargeting campaigns On different social media platfoms.
· Working experience in defining niche based audience targeting.
· Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, Search Console.
· Skills and experience in creative content writing or ad copies.
· Analytical mindset and critical thinking with out of the box.
· Excellent communication and interpersonal skills.
Job Types: Full-time, Regular / Permanent, Fresher
Salary: ₹22,000.00 - ₹28,000.00 per month
Schedule:
Day shift
Supplemental pay types:
Quarterly bonusYearly bonus
Work Location: One location
Speak with the employer
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