We Are:

NEWJ (New Emerging World of Journalism Limited) is one of India’s fastest growing media-tech companies, founded by a team of young entrepreneurs led by Shalabh Upadhyay and backed by Jio Platforms Limited. It is a video-only, mobile-first publisher focused on creating and producing high impact video content for the smartphone obsessed young Indian.

Founded in 2018, the company’s mission is to tell stories that matter to India’s masses and remains committed to helping build a ‘Digital Bharat’ as well as grow the country’s Digital Knowledge Economy through impactful and India-centric storytelling. An important part of the mission is to reduce the urban-rural divide in India’s new media space by leveraging data and tech to serve one of the largest and fastest growing news markets in the world.

As a “social-first” publisher, NEWJ incorporates stories of all genres under an umbrella platform and is present in thirteen languages namely Hindi, English, Tamil, Bengali, Marathi Gujarati, Telugu, Kannada, Punjabi, Odia, Assamese, Urdu, and Malayalam. NEWJ offers content around Current Affairs(NEWJ Rajneeti), Spirituality & Religion (NEWJ Dharohar), Pride of India & Men in Uniform (NEWJ Garv) and Entertainment (NEWJ Filmy). At the same time, the company has ventured into the production of original and branded films under Beanbag by NEWJ and also creates informative and explainer stories through Desified.

NEWJ was ranked 35th amongst the top 50 Global Digital Media Companies by Tubular Labs Ltd.

We are looking for

We are looking for an experienced digital marketing professional who has strong analytical skills to support our digital marketing team. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients.

To be successful as a digital marketing executive, you should have strong technical skills to be able to present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team.

Roles & Responsibilities:
• Developing digital campaigns and web measurement strategies.
• Monitoring and analyzing digital media and marketing trends.
• Paid Fan acquisition on social media platforms like Facebook, Instagram, Snapchat and Youtube to increase the followers/subscribers base.
• Views, Engagement, Remarketing paid campaigns on various social media platforms to improve the reach and revenue.
• Collecting and analyzing ads manager data for various campaigns on all social media platforms being used in the company.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Developing and presenting learnings from your analyses, including actionable insights and recommendations.
• Creating dashboards, data visualizations, and campaign and website performance reports. Communicating and presenting to colleagues, senior managers, and clients.

Knowledge / Experience :
• Bachelor's degree in marketing/computer science/ statistics or a related field.Minimum 1 year experience in Digital Marketing along with the experience in working on analytical and reporting tools, including Tableau, Google Analytics, Excel and Google Sheets. (Basic Knowledge of SQL is a plus)
• Deep knowledge of digital marketing across social, display, and programmatic platforms.
• Strong analytical and strategic thinking skills.
• Ability to make data-driven decisions.
• Excellent interpersonal and collaboration skills.
• Strong communication and presentation skills