Job Description
CATKing is a leading coaching institute in Mumbai and Pune which focuses on strategic, engaging and high-quality education. We at CATKing believe that Education with a blend of strategy can change the way Education is perceived globally. At CATKing Online, our purpose is to improve the quality of education, PAN India by devoting ourselves to one vision which is “Empowering with knowledge”
The CATKing family is made up of Academic faculties hailing from IIMs, SP Jain, JBIMS and NMIMS, to Marketing and Career Counselling Experts. Our teams are part of a transformative, innovative and cross-cultural work environment that is dedicated to supporting students in their transformation to business leaders of the 21st century. What makes us special and keeps us moving forward – our shared commitment to excellence.
We have seen outstanding results in 2026 and the year of 2020 is considered to be the YEAR OF EXCELLENCE and our people will make that happen for us.
Digital Marketing Executive
Responsibilities
Driving digital marketing strategy for CATKing. Areas of focus include digital content management, keyword research, search engine optimization (SEO), analysing web analytics, all social media platform & online outreach programs.
• Develop strategies that increase traffic, demand and conversion.
• Suggest digital strategies that complement the company’s sales and marketing efforts to enhance brand
• Studying competitor digital marketing strategies to create a benchmark
• Provide direction and direct team members in the performance of their duties, establishing work priorities, and in achieving company initiatives.
• Digital campaigns – Develop and execute high impact digital & social brand communications programs for all ATL campaigns.
• Manage all owned media channels – Complete ownership of social media channels. Regularly tracking conversion rates and making improvements to the brand in digital ecosystem. Developing and managing digital marketing campaigns and utilizing a range of techniques including SEM/SEO to improve performance.
• Social media marketing – Creating, managing and growing the company’s presence through blogs, Youtube, Instagram,Twitter, Facebook, and other strategically relevant online social properties.
• Digital Analytics – Maintaining processes to track conversion rates and making improvements to the brand in digital ecosystem. Defining success metrics and reporting needs for campaigns.
Requirements
• Highly proficient product & service marketer with experience in digital marketing.
• Two or more years of digital marketing, marketing communication and/or advertising experience required.
• Proven capability of driving large scale customer acquisition through digital marketing.
• Demonstrated strong analytical, written and verbal communication skills required. Strong copywriting skills a must.
• Exposure to tech-environment – should have experience in setting-up online marketing for a product& services company.
• Analytical thinking skills and ability to derive actionable insights from a lot of data.
• Ability to number-crunch, read and interpret data, knowledge of vendors and products relevant to digital marketing and management, and aware of trends in digital media.
• Digital media strategy, planning and management. Cross functional and cross cultural collaborations on various projects
• Degree in advertising, marketing or other business-related field and certification in digital marketing (Google Certified Professional) is preferred.
What we look for in a candidate
• You should be smart and should be able to get things done. Period. That’s the number one priority.
• An understanding the passion to work in an Ed-Tech Startup
• Ability to react quickly to situations.
• Self-starters; can initiate and run projects end-to-end on their own.
• Proven ability to successfully thrive in an ambiguous environment and changing market conditions
• Passionate about marketing and constant learners who are always in sight of the changing marketing landscape.
Set the highest standards for themselves and their agencies/ other partners
Interested in applying? Email the following details to hr@catking.in
Applicants should submit:
• Detailed curriculum vitae
• A statement of interests and why you wish to be a part of CATKing
The CATKing family is made up of Academic faculties hailing from IIMs, SP Jain, JBIMS and NMIMS, to Marketing and Career Counselling Experts. Our teams are part of a transformative, innovative and cross-cultural work environment that is dedicated to supporting students in their transformation to business leaders of the 21st century. What makes us special and keeps us moving forward – our shared commitment to excellence.
We have seen outstanding results in 2026 and the year of 2020 is considered to be the YEAR OF EXCELLENCE and our people will make that happen for us.
Digital Marketing Executive
Responsibilities
Driving digital marketing strategy for CATKing. Areas of focus include digital content management, keyword research, search engine optimization (SEO), analysing web analytics, all social media platform & online outreach programs.
• Develop strategies that increase traffic, demand and conversion.
• Suggest digital strategies that complement the company’s sales and marketing efforts to enhance brand
• Studying competitor digital marketing strategies to create a benchmark
• Provide direction and direct team members in the performance of their duties, establishing work priorities, and in achieving company initiatives.
• Digital campaigns – Develop and execute high impact digital & social brand communications programs for all ATL campaigns.
• Manage all owned media channels – Complete ownership of social media channels. Regularly tracking conversion rates and making improvements to the brand in digital ecosystem. Developing and managing digital marketing campaigns and utilizing a range of techniques including SEM/SEO to improve performance.
• Social media marketing – Creating, managing and growing the company’s presence through blogs, Youtube, Instagram,Twitter, Facebook, and other strategically relevant online social properties.
• Digital Analytics – Maintaining processes to track conversion rates and making improvements to the brand in digital ecosystem. Defining success metrics and reporting needs for campaigns.
Requirements
• Highly proficient product & service marketer with experience in digital marketing.
• Two or more years of digital marketing, marketing communication and/or advertising experience required.
• Proven capability of driving large scale customer acquisition through digital marketing.
• Demonstrated strong analytical, written and verbal communication skills required. Strong copywriting skills a must.
• Exposure to tech-environment – should have experience in setting-up online marketing for a product& services company.
• Analytical thinking skills and ability to derive actionable insights from a lot of data.
• Ability to number-crunch, read and interpret data, knowledge of vendors and products relevant to digital marketing and management, and aware of trends in digital media.
• Digital media strategy, planning and management. Cross functional and cross cultural collaborations on various projects
• Degree in advertising, marketing or other business-related field and certification in digital marketing (Google Certified Professional) is preferred.
What we look for in a candidate
• You should be smart and should be able to get things done. Period. That’s the number one priority.
• An understanding the passion to work in an Ed-Tech Startup
• Ability to react quickly to situations.
• Self-starters; can initiate and run projects end-to-end on their own.
• Proven ability to successfully thrive in an ambiguous environment and changing market conditions
• Passionate about marketing and constant learners who are always in sight of the changing marketing landscape.
Set the highest standards for themselves and their agencies/ other partners
Interested in applying? Email the following details to hr@catking.in
Applicants should submit:
• Detailed curriculum vitae
• A statement of interests and why you wish to be a part of CATKing
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.