Job Description
Roles and Responsibilities
• Develop and execute digital marketing campaigns across various platforms including Google Ads, Facebook and Instagram.
• Conduct keyword research and analyze data to optimize campaigns.
• Monitor and analyze campaign performance and adjust strategies as needed.
• Write campaign text independently that is persuasive, engaging and relevant to the target audience.
• Work closely with the creative team to develop visually appealing ad creatives that align with campaign objectives.
• Conduct A/B testing to identify the best-performing ads and landing pages.
• Conduct competitor analysis to identify areas of opportunity and make recommendations.
• Stay up-to-date with the latest trends and changes in the digital marketing industry.
• Manage budgets effectively and ensure campaigns are delivered on time and within budget.
• Precise and regular report generation, report template creation
Desired Candidate Profile
• 3-5 years of experience in digital marketing with a focus on search and social advertising.
• In-depth, hands-on experience of Google Ads, Facebook & Instagram ads platforms.
• Good keyword research capabilities.
• Knowledge of Google Search Console and SEO techniques.
• Ability to write campaign text independently that is persuasive, engaging and relevant to the target audience.
• Good English communication skills.
• Ability to work independently and as part of a team.
• Attention to detail and strong analytical skills.
• Willingness to work during US work hours.
Candidates with the following skills will be preferred
• Experience with Google Analytics or other web analytics platforms.
• Experience with other digital marketing channels such as email marketing, content marketing, and affiliate marketing.
• Experience with landing page optimization and conversion rate optimization.
Perks and Benefits
We offer a competitive salary and benefits package that is commensurate with experience and industry standards.
This is an excellent opportunity for a young Digital Marketing Executive to join a dynamic and growing team. If you meet the above requirements and are interested in this position, please submit your resume for consideration
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
