Job Description
• Role: Digital Marketing Executive
• Experience: 3-4 years in SaaS & B2B marketing
• CTC: 12 LPA
• Location: Bengaluru
Responsibilities
• Develop and implement demand generation strategies and campaigns
• Develop pool of Market qualified leads for revenue generation
• Work closely with the vendor marketing and sales teams to align efforts and drive revenue
• Execute and drive inbound and outbound campaigns to create a feedstock for sales team
• Fully responsible for creating the brand name, identity, definitive designs, and effective communication plans.
• Perform industry and competitive analysis to inform the sales process and help positioning
and messaging
• Perform ongoing tracking and reporting on B2B marketing initiatives
• Develop and execute B2B marketing plans that may include PPC, email campaigns, events, webinars, podcasts and website updates
• PR, media relations, corporate positioning work with the Media agencies in India and US for product launches & advertising generating media coverage/Advertising Value.
• Hands-on experience with Google Ad, Reddit & other trending ad channels for execution
• Provide direction in creating brand guidelines, including various brand assets and sales collaterals across the product line, key visuals, definitive designs for the website, and digital and social media communication
• Manage SEO to drive monthly progress
• Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients
• Ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales and broader organization;
• Use data and analytics to measure and improve the performance of demand generation
efforts
• Develop and maintain relationships with partners, influencers, and other stakeholders
• Collaborate with other departments, such as product and solution delivery, to create cohesive demand generation efforts
• Monitor industry trends and stay up-to-date on new technologies and techniques
• Conduct market and customer research to identify opportunities and challenges
• Manage demand generation budgets and forecasts
• Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue
• Identify and resolve challenges and conflicts within the demand generation process
Requirements and skills
• 3-4 years of experience in demand generation and B2B enterprise marketing. Minimum of
1 years of experience in directly managing B2B Digital Marketing programs.
• Must have experience in driving strategic marketing initiatives in North American Market
• Have deeper understanding of US market and ICP
• B2B marketing and Demand generation for selling tech to US market preferably BFSI or
Healthcare
• Thorough understanding of B2B marketing
• Proficiency in marketing automation and CRM software
• Strong analytical skills, with experience analysing data and making data-driven decisions
• Knowledge of sales techniques and strategies
• Experience: 3-4 years in SaaS & B2B marketing
• CTC: 12 LPA
• Location: Bengaluru
Responsibilities
• Develop and implement demand generation strategies and campaigns
• Develop pool of Market qualified leads for revenue generation
• Work closely with the vendor marketing and sales teams to align efforts and drive revenue
• Execute and drive inbound and outbound campaigns to create a feedstock for sales team
• Fully responsible for creating the brand name, identity, definitive designs, and effective communication plans.
• Perform industry and competitive analysis to inform the sales process and help positioning
and messaging
• Perform ongoing tracking and reporting on B2B marketing initiatives
• Develop and execute B2B marketing plans that may include PPC, email campaigns, events, webinars, podcasts and website updates
• PR, media relations, corporate positioning work with the Media agencies in India and US for product launches & advertising generating media coverage/Advertising Value.
• Hands-on experience with Google Ad, Reddit & other trending ad channels for execution
• Provide direction in creating brand guidelines, including various brand assets and sales collaterals across the product line, key visuals, definitive designs for the website, and digital and social media communication
• Manage SEO to drive monthly progress
• Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients
• Ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales and broader organization;
• Use data and analytics to measure and improve the performance of demand generation
efforts
• Develop and maintain relationships with partners, influencers, and other stakeholders
• Collaborate with other departments, such as product and solution delivery, to create cohesive demand generation efforts
• Monitor industry trends and stay up-to-date on new technologies and techniques
• Conduct market and customer research to identify opportunities and challenges
• Manage demand generation budgets and forecasts
• Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue
• Identify and resolve challenges and conflicts within the demand generation process
Requirements and skills
• 3-4 years of experience in demand generation and B2B enterprise marketing. Minimum of
1 years of experience in directly managing B2B Digital Marketing programs.
• Must have experience in driving strategic marketing initiatives in North American Market
• Have deeper understanding of US market and ICP
• B2B marketing and Demand generation for selling tech to US market preferably BFSI or
Healthcare
• Thorough understanding of B2B marketing
• Proficiency in marketing automation and CRM software
• Strong analytical skills, with experience analysing data and making data-driven decisions
• Knowledge of sales techniques and strategies
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Executive position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
