This is a daily office job at Kolkata, India. Candidates not from Kolkata or not willing to relocate to Kolkata and work from office may not apply.

Roles and Responsibilities

· Create digital marketing campaigns.

· Ensure consistency in the brand messaging.

· Work with the sales team to coordinate marketing campaigns.

· Prepare emails and newsletters to send to current customers.

· Launch promotional offers and events to attract new customers.

· Optimize the business website to increase online traffic.

· Follow best practices for social media marketing on different platforms.

· Conduct regular audits for social media and website marketing performance.

· Maintain and monitor online listings across various e-commerce platforms.

· Track marketing/sales metrics and analyze digital data to measure marketing success.

Experience Requirements

· excellent writing skills and verbal communication abilities

· attention to detail and ability to multitask and manage multiple projects

· strong analytical thinking and problem-solving abilities

· capable of identifying, attracting and engaging target audiences

· up-to-date knowledge of digital marketing trends and developments

· creative in devising informative, engaging and motivational digital campaigns

· proven marketing experience on different digital platforms

· experience with leading and managing social media marketing campaigns

· knowledge of email, newsletters, push notification and display advertising campaigns

· ability to use SEO, SEM and marketing databases for promotional purposes

· understanding of landing pages optimization, user funnels and A/B testing

· proficiency in using website analytics tools, ad serving tools and marketing software

· basic programming experience in HTML, CSS, and JavaScript will be an added advantage