Job Description
Job description
We are looking for a skilled Digital Marketing Executive for the India region.
Key Responsibilities
• Run & optimize Google Ads, Bing Ads, Facebook Ads, E-mail ads & LinkedIn Ads Campaigns
• User Behaviour Tracking using tools such as Google Tag Manager, and SEMrush.
• Knowledge of Google Keyword Planner / SEMrush Keyword research tools.
• Track, report, and analyze website analytics data via weekly, and monthly reports (Google Analytics/ SEMrush).
• Create landing pages for capturing leads or goal conversion.
• Execute tests, collect, and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
• Creating targeted campaigns including writing required copy and testing landing pages.
• Working with relevant internal and external stakeholders to create copy and other creative content.
• Provide regular reports on performance metrics and market-related insights.
• Analyse, monitor, and report on ROI for all PPC campaigns.
• Analyse, monitor, and report on competitors' PPC campaigns including keywords being targeted.
• Manage and monitor spending to ensure it is in line with the assigned budget.
• Keep up to date with market and technology-related developments.
Requirements
2+ years of relevant experience in PPC Advertising
Demonstrable experience in Pay Per Click, Social Media, and display advertising campaigns, Discovery & Performance Max Campaigns
Hands-on knowledge of remarketing campaigns.
Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush)
Experience in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns
Certification (Google AdWords, Facebook Ads) if any will be an added advantage.
Industry Type: IT Services
Department: Marketing & Communication
Employment Type: Full-Time, Permanent
Role Category: Digital Marketing
Education
UG: Any Graduate
PG: Any Postgraduate
Key Skills
Skills highlighted with ‘‘ are preferred key skills
Digital Marketing
Google ads, Google Keyword Planner, SEMrush, Social media Advertising, Google Tag Manager
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bhopal offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
