We are looking for a Sr. Digital Marketing Manager who will devise and execute the overall digital strategy and the delivery team requirements for a number of businesses to allow the business to generate and sell leads, both internally and externally.

Responsibilities:
• Managing end to end lead generation requirements and Solutioning
• Analyse the need of the prospect and present a viable digital solution
• Build, Manage and drive lead generation funnel/Pipeline
• Creating strategy to drive traffic and generate sale
• Identifying, establishing, and optimising growth channels in order to increase revenue
• Proposing new initiatives to attract prospects and convert leads, as well as experimenting with new methods to capture current demand
• Generating content to attract prospects and increase revenue
• Creating partnerships with different marketplaces to generate sales
• Developing and implementing strategies to reach the target audience through various channels
• Optimising copy and landing pages for search engine optimization.
• Performing ongoing keyword research including discovery and expansion of keyword opportunities.
• A clear understanding and hands on experience of digital marketing channels, techniques tools including (but not limited to) PPC, Email Marketing, Affiliates Google Analytics.
• Lead the management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS), SEO, and content syndication.
• Participate in Researching and implementing content recommendations for organic SEO success.

Requirements:
• Portfolio of completed projects
• Proven experience in lead generation or lead management
• Familiarity with lead management software, such as RollWorks, Leadfeeder and Others.
• Knowledge of customer relationship management programs, including HubSpot and Salesforce
• Delivered engagements in the areas of Shared Services, Technology Strategy, Digital Reinvention/ Digital Marketing