Job Description
Role: Marketing Executive
Location: Bangalore India
Work Exp: 2 to 3 years in SaaS & B2B marketing
Responsibilities:
• Develop and implement demand generation strategies and campaigns targeted towards the US market, specifically in BFSI or Healthcare industries
• Create a pool of market qualified leads for revenue generation
• Work closely with the vendor marketing and sales teams to align efforts and drive revenue
• Execute and drive inbound and outbound campaigns to create a feedstock for the sales team
• Create the brand name, identity, definitive designs, and effective communication plans
• Perform industry and competitive analysis to inform the sales process and help positioning and messaging
• Perform ongoing tracking and reporting on B2B marketing initiatives, including PPC, email campaigns, events, webinars, podcasts, and website updates
• Work with media agencies in India and the US for product launches and advertising generating media coverage/Advertising Value
• Provide direction in creating brand guidelines, including various brand assets and sales collaterals across the product line, key visuals, definitive designs for the website, and digital and social media communication
• Manage SEO to drive monthly progress
• Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients
• Ensure consistency in messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials
• Use data and analytics to measure and improve the performance of demand generation efforts
• Develop and maintain relationships with partners, influencers, and other stakeholders
• Collaborate with other departments, such as product and solution delivery, to create cohesive demand generation efforts
• Monitor industry trends and stay up-to-date on new technologies and techniques
• Conduct market and customer research to identify opportunities and challenges
Requirements and Skills:
• 2-3 years of experience in demand generation and B2B enterprise marketing, with at least 2 years of experience in directly managing B2B Digital Marketing programs
• Deep understanding of the US market and Ideal Customer Profile (ICP)
• Experience in driving strategic marketing initiatives in the North American market
• Thorough understanding of B2B marketing and proficiency in marketing automation and CRM software
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Knowledge of sales techniques and strategies
• Team player with ability to work cross-functionally
• Google Analytics and Google Ads certified
• Excellent communication and collaboration skills
• Ability to prioritize and manage multiple tasks and projects
• Strong problem-solving and decision-making skills
• Flexibility and adaptability to change
• Knowledge of data analysis and visualization tools, such as Tableau, is a plus
Location: Bangalore India
Work Exp: 2 to 3 years in SaaS & B2B marketing
Responsibilities:
• Develop and implement demand generation strategies and campaigns targeted towards the US market, specifically in BFSI or Healthcare industries
• Create a pool of market qualified leads for revenue generation
• Work closely with the vendor marketing and sales teams to align efforts and drive revenue
• Execute and drive inbound and outbound campaigns to create a feedstock for the sales team
• Create the brand name, identity, definitive designs, and effective communication plans
• Perform industry and competitive analysis to inform the sales process and help positioning and messaging
• Perform ongoing tracking and reporting on B2B marketing initiatives, including PPC, email campaigns, events, webinars, podcasts, and website updates
• Work with media agencies in India and the US for product launches and advertising generating media coverage/Advertising Value
• Provide direction in creating brand guidelines, including various brand assets and sales collaterals across the product line, key visuals, definitive designs for the website, and digital and social media communication
• Manage SEO to drive monthly progress
• Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients
• Ensure consistency in messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials
• Use data and analytics to measure and improve the performance of demand generation efforts
• Develop and maintain relationships with partners, influencers, and other stakeholders
• Collaborate with other departments, such as product and solution delivery, to create cohesive demand generation efforts
• Monitor industry trends and stay up-to-date on new technologies and techniques
• Conduct market and customer research to identify opportunities and challenges
Requirements and Skills:
• 2-3 years of experience in demand generation and B2B enterprise marketing, with at least 2 years of experience in directly managing B2B Digital Marketing programs
• Deep understanding of the US market and Ideal Customer Profile (ICP)
• Experience in driving strategic marketing initiatives in the North American market
• Thorough understanding of B2B marketing and proficiency in marketing automation and CRM software
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Knowledge of sales techniques and strategies
• Team player with ability to work cross-functionally
• Google Analytics and Google Ads certified
• Excellent communication and collaboration skills
• Ability to prioritize and manage multiple tasks and projects
• Strong problem-solving and decision-making skills
• Flexibility and adaptability to change
• Knowledge of data analysis and visualization tools, such as Tableau, is a plus
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Executive position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
