Job Description
Summary:
Digital Marketing Team is responsible for Marketing Strategy for our academy through market research, competitive analysis, pricing and Parent's engagement. To create and sustain the activities geared towards ensuring admissions target.
Duties and responsibilities:
Build, plan and implement the overall digital marketing strategy
Create digital media campaigns aligned with business goals
Plan and manage our social media platforms.
Create a framework of performance metrics to set and evaluate marketing/campaign goals
Create, manage, review, and perform daily campaign operations for different paid channels like Search, Display, Social, Programmatic etc.,
SEO: performance to generate actionable insights, considering SEO and Google Analytics
Set up a marketing calendar for sustainable inflow of leads to the BD team
Set up and optimize company pages within each platform to increase the visibility of company's social content
Prepare online newsletters with designer and promotional emails and organize their distribution through various channels.
Launch Promotional Offers and events to attract new customers
Track marketing metrics and analyze digital data to measure marketing success.
Plan and administer the company's Marketing budget and keep cost in control.
To oversee the planning and implementing of new admission related marketing strategy, creation of the admissions budget, and appropriate admissions and marketing materials, mailings and publications.
Conduct regular audits for social media and website marketing performance.
Desired Candidate Profile:
Candidates should possess MBA in Marketing (Regular streams).
A minimum 10 years of experience in a digital marketing and at least 5 years as lead the marketing team.
In-depth knowledge of various social media platforms, best practices, and website analytics.
Experience finding target audiences, working with customer segmentation and personalization, and creating campaign strategies
Hands-on experience with digital marketing: social media marketing, video marketing, content marketing, SEO, online advertising, and mobile marketing
In depth knowledge of different digital marketing channels
Good knowledge and experience with online marketing tools and best practices
hands-on experience with SEO, Google Analytics and CRM software
Job Types: Part-time, Freelance, Full-time, Contractual / Temporary, Regular / Permanent, Volunteer, Internship
Salary: Up to ₹25,000.00 per month
Benefits:
Flexible schedule
Work from home
Schedule:
Flexible shift
Monday to Friday
Supplemental pay types:
Commission pay
Overtime pay
Performance bonus
Quarterly bonus
Shift allowance
Ability to commute/relocate:
Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Education:
Bachelor's (Preferred)
Experience:
Digital marketing: 2 years (Preferred)
total work: 2 years (Preferred)
Telemarketing: 2 years (Preferred)
Willingness to travel:
25% (Preferred)
Speak with the employer
++1-XXXXXXXXXX
Digital Marketing Team is responsible for Marketing Strategy for our academy through market research, competitive analysis, pricing and Parent's engagement. To create and sustain the activities geared towards ensuring admissions target.
Duties and responsibilities:
Build, plan and implement the overall digital marketing strategy
Create digital media campaigns aligned with business goals
Plan and manage our social media platforms.
Create a framework of performance metrics to set and evaluate marketing/campaign goals
Create, manage, review, and perform daily campaign operations for different paid channels like Search, Display, Social, Programmatic etc.,
SEO: performance to generate actionable insights, considering SEO and Google Analytics
Set up a marketing calendar for sustainable inflow of leads to the BD team
Set up and optimize company pages within each platform to increase the visibility of company's social content
Prepare online newsletters with designer and promotional emails and organize their distribution through various channels.
Launch Promotional Offers and events to attract new customers
Track marketing metrics and analyze digital data to measure marketing success.
Plan and administer the company's Marketing budget and keep cost in control.
To oversee the planning and implementing of new admission related marketing strategy, creation of the admissions budget, and appropriate admissions and marketing materials, mailings and publications.
Conduct regular audits for social media and website marketing performance.
Desired Candidate Profile:
Candidates should possess MBA in Marketing (Regular streams).
A minimum 10 years of experience in a digital marketing and at least 5 years as lead the marketing team.
In-depth knowledge of various social media platforms, best practices, and website analytics.
Experience finding target audiences, working with customer segmentation and personalization, and creating campaign strategies
Hands-on experience with digital marketing: social media marketing, video marketing, content marketing, SEO, online advertising, and mobile marketing
In depth knowledge of different digital marketing channels
Good knowledge and experience with online marketing tools and best practices
hands-on experience with SEO, Google Analytics and CRM software
Job Types: Part-time, Freelance, Full-time, Contractual / Temporary, Regular / Permanent, Volunteer, Internship
Salary: Up to ₹25,000.00 per month
Benefits:
Flexible schedule
Work from home
Schedule:
Flexible shift
Monday to Friday
Supplemental pay types:
Commission pay
Overtime pay
Performance bonus
Quarterly bonus
Shift allowance
Ability to commute/relocate:
Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Education:
Bachelor's (Preferred)
Experience:
Digital marketing: 2 years (Preferred)
total work: 2 years (Preferred)
Telemarketing: 2 years (Preferred)
Willingness to travel:
25% (Preferred)
Speak with the employer
++1-XXXXXXXXXX
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Chennai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.