Digital Marketing Executive ( code : DM/1 )

We are seeking a talented and passionate Digital Marketing Specialist to join our dynamic team. As a Digital Marketing Specialist, you will play a crucial role in developing and executing innovative digital marketing strategies to drive brand awareness, generate leads, and increase sales.

Responsibilities :

Responsibilities:

Strategy Development:

• Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.

• Conduct market research and competitor analysis to identify opportunities and optimize marketing efforts.

• Set clear goals and KPIs to measure the success of digital marketing campaigns.

Content Creation:

• Create high-quality content (blog posts, articles, social media posts, email newsletters) that engages the target audience and drives traffic to the website.

• Optimize content for SEO to improve search engine visibility.

• Collaborate with designers and other team members to create visually appealing and informative content.

Social Media Marketing:

• Manage and maintain active social media profiles on various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).

• Develop and implement social media marketing campaigns to increase brand awareness and follower engagement.

• Monitor social media analytics to identify trends and optimize strategies.

Email Marketing:

• Create and execute effective email marketing campaigns to nurture leads and drive conversions.

• Segment email lists to deliver targeted messages and improve campaign performance.

• Analyze email metrics to track open rates, click-through rates, and conversion rates.

Search Engine Optimization (SEO):

• Conduct keyword research to identify relevant keywords and optimize website content accordingly.

• Implement on-page and off-page SEO techniques to improve search engine rankings.

• Monitor and analyze website traffic and search engine rankings to identify optimization opportunities.

Pay-Per-Click (PPC) Advertising:

• Manage and optimize PPC campaigns on platforms like Google Ads and social media advertising.

• Create compelling ad copy and landing pages to drive clicks and conversions.

• Track and analyze PPC campaign performance to maximize ROI.

Analytics and Reporting:

• Utilize web analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and conversion rates.

• Generate regular reports on the performance of digital marketing campaigns and provide actionable insights.

Requirements :

• Bachelor's degree in Marketing, Communications, or a related field.

• 3+ years of experience in digital marketing.

• Strong understanding of digital marketing channels and strategies.

• Excellent written and verbal communication skills.

• Proficiency in using digital marketing tools and analytics software.

• Strong analytical skills and attention to detail.

• Ability to work independently and as part of a team.

If you are a passionate and results-oriented digital marketer, we encourage you to apply.